Associate Media Director

About the role

The Associate Media Director - Digital acts as a senior strategic leader and digital champion for the Lexus Dealer Association (LDA). In this role, you will bridge the gap between high-level strategy and tactical execution, translating client objectives into innovative, data-driven digital media plans. You will partner closely with Integrated AMDs and senior account leadership to ensure digital is seamlessly woven into holistic market campaigns. As a team leader, you will mentor Supervisors and Planners, oversee the financial health of your assigned markets, and drive operational excellence. You will also lead high-level client presentations, develop POVs on emerging ad-tech, and cultivate senior-level relationships with key media partners.

Responsibilities

• Lead the strategic development, execution, and quality control of digital media plans across multiple LDA markets, ensuring alignment with overall business goals.
• Supervise, mentor, and develop a team of digital supervisors and planners, fostering a culture of growth, accountability, and innovation.
• Act as a senior digital point of escalation for internal teams (Account, Creative, Analytics, Production) and external media partners.
• Oversee the financial health of digital accounts, ensuring accurate budget forecasting, pacing, and reconciliation across your team's assigned markets.
• Champion digital innovation by evaluating emerging media, ad-tech, and data partners, and developing actionable POVs for internal teams and clients.
• Partner closely with Integrated AMDs to ensure digital strategies are seamlessly woven into holistic, cross-channel media plans.
• Lead high-level presentations to clients and internal stakeholders, translating complex digital performance data into clear, strategic narratives.
• Drive operational excellence by identifying and implementing process improvements for digital campaign execution, ad-ops, and reporting.
• Collaborate with the Media Director to manage digital vendor relationships, participating in higher-level negotiations and partnership development.
• Ensure accurate financial accountability and ongoing maintenance of all digital media plans within your purview.
• Inspire and encourage CORE behavior across the digital team, setting the standard for quality and collaboration.
• Travel as needed to support client meetings, agency initiatives, and regional presentations.

Qualifications

• A Bachelor’s degree
• 6.5+ years of agency or other media related experience and 1.5 - 2 years working as a Supervisor with cross discipline experience (broadcast, digital, print, OOH)
• Expertise with Microsoft Excel, Word, PowerPoint, MediaOcean (OX), Mediatools/Guideline, Prisma, CMR, IMS and MRI/Simmons
• Experience presenting in person to clients and internal stakeholders
• Confidence in media knowledge
• Clear communication skills (both written and verbal) and ability to confidently interact with field staff and clients
• Confident leadership skills – experience managing and mentoring junior team members; must provide proper direction on projects - setting appropriate timelines, prioritizing projects to ensure efficiency of workflow, and reviewing the work for accuracy
• Good time management skills – ability to prioritize projects and meet tight deadlines when needed
• Strong attention to detail and high level of accuracy on both internal and client-facing work

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Robust and inclusive benefit programs and policies to support evolving and diverse needs

Pay

Compensation Range: USD $9