Associate Marketing Strategy Director

Responsibilities

• Brand Positioning and Brand Strategy
• Utilize primary and secondary research to define client market positioning, establish clear tone-of-voice parameters, outline target-audience messaging platforms, and build competitive differentiation matrices.
• Campaign Strategy and Go-to-Market Execution
• Define strategic purpose, timing, and audience context for all campaign deliverables. Develop comprehensive go-to-market frameworks and create detailed, transparent rollout plans with timing and resource allocation.
• Content Development and Strategic Oversight
• Directly write and outline marketing and brand content across digital ads, social posts, billboards, emails, and collateral to ensure every creative deliverable meets precise positioning and exceptional brand guidelines.
• Media Strategy and Multi-Channel Alignment
• Collaborate with internal media teams to design and review multi-channel media plans across traditional and digital networks. Use demographic insights and indices to justify decisions and participate in ongoing optimization data reviews.
• Experiential Strategy and Execution
• Apply consumer psychology alongside campaign and content strategy to concept, engineer, and execute trade shows, customer events, and immersive physical brand implementations such as corporate briefing centers.
• Performance Analytics and Reporting
• Analyze multi-channel campaign metrics to evaluate actual audience behavior, track performance trends, and distill complex data into visually clear, actionable reporting insights for client stakeholders.
• Audience Research and Validation
• Conduct rigorous secondary research and manage external research vendors to facilitate target-audience focus groups, surveys, and concept testing, ensuring creative directions are validated by evidence rather than intuition.
• AI Integration and Strategic Innovation
• Demonstrate masterful use of advanced AI platforms to accelerate consumer research, optimize workflows, audit strategic logic, and convert technical data into human-centric go-to-market strategies.

Qualifications

• A demonstrated track record of developing award-winning or commercially successful marketing strategies and campaigns that moved business outcomes for clients or employers.
• A minimum of 6 years of progressive experience in marketing, advertising, or strategic planning in an agency environment, or robust client-side experience directly managing agency partners and multi-channel campaigns.
• Prominent capability to move fluidly between strategic vision and execution details.
• Demonstrated ability to develop messaging architectures and provide precise directional guidance to writers and creative partners.
• Solid understanding and hands-on experience with traditional, digital, social, and experiential media plans, including post-launch performance optimization.
• Exceptional research, reading, and writing skills with a strong internal compass for grammar and clarity.
• Demonstrated ability to synthesize complex information into clear, actionable strategic recommendations.
• Preferred Experience in a lean, entrepreneurial agency environment where efficiency and quality coexist.
• Demonstrated expertise using AI tools and platforms to enhance strategic research and accelerate workflow productivity.
• Background in consumer psychology, market research, or data analysis.

Location: Remote (Candidates must reside within Colorado or Wyoming)