Associate Marketing Director

Responsibilities

• 40% – Brand/portfolio strategy and marketing plan validation
• 20% – Cross-function communication
• 20% – Cross-brand synergy and budget optimization
• 20% – Team coaching and development
• Responsible for brand strategy, portfolio management, and brand building
• Responsible for P&L and overall consumer marketing budget; develop a clear monitoring/tracking system to evaluate the ROI of marketing spending
• Key member of the task force working with Strategy Planning, NPD, and Insights to form an aligned NPD pipeline to fuel future growth
• Directly involved in all aspects of brand marketing, including budgeting, demand forecasting, Sales, and CRM team for effective implementation of marketing programs
• Build a holistic understanding of consumers, shoppers, and customers through effective research and translate insights into growth opportunities
• Coach and develop brand owners to work independently on marketing plan development and execution

Requirements

• 10+ years of FMCG/OTC/Nutrition industry experience
• Experience in a consulting agency or creative agency is a plus
• At least 8 years of proven brand activation experience
• Experience launching a new brand is preferred
• Solid team management experience
• Excellent command of spoken and written Chinese and English
• Familiar with Microsoft Office Software
• Approximately 20% travel required for business trips
• MBA/EMBA is an advantage but not required

Skills

• Positive thinker with an out-of-the-box attitude
• Result-driven with execution understanding
• Quick learner and adaptor in volatile, fast-changing environments
• Strong team coaching skills
• Good communication skills