Associate Marketing Manager - (Mattel Digital Gaming)

About the role

Mattel’s Digital Gaming team expands the company’s IP catalog in the digital gaming space through outbound IP licensing to third‑party game developers/publishers and co‑development partnerships. The team includes professionals from marketing, business development/licensing, UX/UI, and production backgrounds. The Associate Marketing Manager, Digital Gaming reports to the Senior Marketing Manager, Digital Gaming and is based in Mattel’s El Segundo, CA office. The role supports the Sr. Marketing Manager on brand and product marketing strategy and tactics for assigned licensed titles across Mattel’s global brands by partnering with licensees to deliver world‑class campaigns.

Responsibilities

• Ensure digital games reflect the best of Mattel’s brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go‑to‑market plans, creative assets and marketing activations with licensees.
• Partner closely with key cross‑functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities.
• Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives.
• Ensure innovative, high‑quality and performance‑driven marketing campaigns that align with Mattel’s franchise priorities and initiatives.
• Maintain knowledge of industry trends, competitive market, and business opportunities.
• Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization.
• Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams.

Requirements

• 2+ years of experience in marketing within the gaming industry.
• Experience in driving successful marketing campaigns for well‑known brands.
• Strong time management, planning and project execution skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Understanding of brand management, product marketing, channel marketing, user acquisition and social media.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
• Highly organized project manager, detail‑oriented with strong follow‑up skills.
• Excellent written and verbal communication skills.
• Resourceful, good work ethic, and works well under pressure across multiple projects.
• Passion for digital games.

Benefits

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Pay

The pay range for this position is between $112,000 and $140,000 annual.

Schedule

This role is an in‑office role Monday‑Thursday