Manager, Digital Strategy & Insights (Mattel Digital Studios)

About the role

The Manager of Strategy will play a pivotal role in shaping Mattel Digital Studios’ (MDS) long-term strategy. Reporting directly to the Chief Strategy Officer, this individual will lead the development of market, competitive, audience, platform, and business model insights that guide MDS’s strategic direction.

Responsibilities

• Define and execute MDS’s long-term strategy, ensuring alignment with Mattel’s corporate priorities.
• Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities.
• Lead competitive intelligence, market trend analysis, and audience and platform insights to identify growth opportunities, emerging business models, and strategic implications.
• Establish a competitive intelligence and insights infrastructure, integrating internal and external data sources and leveraging AI-enabled workflows to produce actionable insights that feed the strategy process.
• Create and refine multi-year MDS vertical strategies.
• Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences.
• Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models.

Requirements

• Bachelor’s degree from a top-tier university.
• 7+ years of total professional experience (5+ with an MBA).
• Track record of impact.
• Proven strategic thinking and problem-solving skills.
• Ability to work successfully in cross-functional teams and manage complex stakeholder groups.
• Superior communication skills.

Preferred Qualifications

• Prior digital gaming industry experience.
• MBA or equivalent advanced degree.
• Consumer, Tech, and / or Entertainment industry experience.

Benefits

Access to Mattel’s executive leadership team and partnership with senior executives to drive business impact. Exposure across the organization through cross-functional projects including marketing, finance, and studios teams. Competitive compensation and benefits.