Associate Marketing Manager (CritiCore)

About the Role

Workwear Outfitters, a leading supplier of work apparel and footwear, is seeking an Associate Marketing Manager for CritiCore. This role is responsible for executing marketing plans, including sales and distributor support, experiential/trade shows, and end-user plans, under the guidance of the Marketing Director.

Responsibilities

• Manage and execute the annual plan for CritiCore
• Execute all sales and distributor support materials, including catalogs, brochures, sell sheets, and product demo videos
• Manage the marketing budget for the CritiCore brand
• Support product launches and work with internal teams to create end-user content
• Lead the execution of marketing campaigns, leveraging internal and agency support
• Develop creative briefs and guide creative direction for end-user communications
• Build and manage end-user content within a shared content library
• Manage product and lifestyle photography needs
• Assist in developing claims and lab testing for new products
• Organize and execute marketing-led product wear trials
• Lead and execute marketing-led trade shows

Qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3-5 years of relevant marketing experience
• Proven success in executing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Excellent written and verbal communication skills
• Metrics-driven marketing mindset with an eye for creativity
• Experience creating a wide variety of marketing content
• Self-starter with a willingness to ask questions and take initiative
• Willingness to travel up to 20% of the time

Benefits

• Medical, dental, and vision insurance
• Life and disability coverage
• 401(k) retirement savings plan
• Tuition reimbursement
• Employee Assistance Program (EAP)
• Flexible Spending Accounts (FSAs)

This role requires 4 days onsite in Nashville, TN.