Associate Marketing Manager

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future, we’re on the path to transforming the beverage industry. We seek, value, and respect everyone’s unique perspectives and experiences, collaborating as a team and celebrating each other’s successes.

About the role

In the role of Associate Marketing Manager, you’ll build some of the most iconic brands, shaping culture and changing the way consumers enjoy beer. You’ll operate as a business owner, blending the art and science of marketing with over 300 years of brewing heritage behind you. You will participate in the Associate Marketing Manager Rotational program, which focuses on building a breadth of marketing experiences holistically.

In this role, you will execute key programs that bring refreshment to consumers, increase brand engagement, and drive future growth.

Responsibilities

• Marketing Communications & Creativity
  • Develop and execute through-the-line marketing programs and advertising campaigns.
  • Manage the creative development process with internal stakeholders and external agencies.
  • Collaborate with cross-functional teams—including Media, Shopper, Partners, Precision Marketing, and Data—to craft effective campaigns and analyze performance.
  • Liaise with Field Marketing and key regional sales stakeholders to drive retail performance and sampling efforts in key markets.
• Brand Strategy & Consumer Understanding
  • Assist in the development of brand strategy and marketing plans, including inputs for the annual planning process.
  • Collaborate with the Insights team to analyze brand, creative, and consumer performance and discover opportunities.
  • Work with Innovation and R&D to develop limited-time offerings (LTOs), including packaging.
• Business Management & Commercial Fluency
  • Use internal and external business and retail analytics tools to analyze performance and develop impactful insights, including monthly business performance reports.
  • Manage brand budget, including PO and invoice processing, tracking, and forecasting.
  • Work with Finance to maintain accuracy of budget and expenditures to meet financial expectations.
  • Collaborate with Sales Operations to create product sell stories, retail tools, and distributor engagement tactics.
  • Partner with Supply and Demand Planning teams to manage inventories and volume forecasts.

Requirements

• Demonstrated experience in a relevant field, such as marketing, advertising, or business management.
• Experience in consumer-packaged goods, beverage, or alcohol is preferred.
• Strong strategic thinker who understands both the big picture and execution.
• Exceptional project management skills, initiative, accountability, and empathy for collaboration.
• Natural communicator who connects clearly and persuasively with any audience.
• Intellectually curious and creative thinker with a passion for brand building.
• Someone you’d want to have a beer with.

Benefits

• Engagement with Business Resource Groups, providing volunteer opportunities, leadership experience, and networking.
• Competitive base salary, incentive plans, and parental leave.
• Health, dental, vision, and retirement plan options with an above-market employer match.
• Generous paid time off: 15 days vacation, 10 paid holidays, 4 personal floating holidays, and 64 hours of sick time.
• Wellness Program and Employee Assistance Program (EAP) with resources.
• Access to brand clothing, swag, top events, and free beer and beverages.
• Opportunities for career growth through First Choice Learning programs.

Pay

Total Rewards Offerings:

• Posting salary range: $94,000.00 - $123,400.00
• 10% target short-term incentive
• On average, $23,000 spent on benefits per employee, including health, dental, vision, retirement, wellness incentives, and EAP.