Associate Manager, Marketing (World Travel Retail)

About the Company

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long-standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands-on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross-brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About the Role

As Associate Marketing Manager for World Travel Retail at The Hershey Company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will gain global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S, and more.

Responsibilities

• Develop and execute strategic marketing plans, monitor brand performance, profitability, and budget, and conduct monthly business reviews.
• Lead and participate in cross-functional teams to develop and commercialize successful marketing programs.
• Innovation, Commercialization & Portfolio Management:
  • Plan and execute innovation, renovation, and cost-improvement projects in partnership with cross-functional teams to enable delivery of ambitious growth plans.
  • Support portfolio management initiatives for the Americas region (including extensions and rationalization).
• Brand Performance Analysis:
  • Partner with the Insights team and manage research agencies to monitor brand performance data.
  • Monitor category trends (and commission bespoke research where needed) and partner with cross-functional teams to deliver insightful action plans.
• Brand Marketing:
  • Plan and execute trade press and other customer- or consumer-facing activities in partnership with internal stakeholders.
  • Partner with Trade Marketing teams to develop and deliver impactful activations.
  • Develop media proposals for key airports with leading media providers.
  • Manage DME budget.
• Personal Development:
  • Responsible and committed to training and development plan.
  • Develop strong team and cross-functional relationships internally and with agency partners.

Requirements

• Bachelor’s Degree in Business (marketing or related major preferred).
• At least 4-5 years of marketing experience in FMCG or a similarly disciplined industry.

Skills

• Leadership
• Initiative and follow-through
• Problem-solving
• Organizational skills
• Collaboration
• Verbal and written communication skills