Associate Manager Marketing CH/TW/HK & Oceania

About the role

As an Associate Marketing Manager, you will support the development and execution of Hershey's marketing agenda across China, Taiwan, and Hong Kong. You will translate APAC brand strategies and growth priorities into locally relevant marketing programs that drive sales, market share, brand equity, and consumer engagement. Working closely with Commercial, Customer Marketing, distributor partners, and agency teams, you will help ensure that marketing investments are effectively activated across social, digital, e-commerce, and retail channels to deliver measurable business results.

Responsibilities

• Support the development of annual brand and market plans by leveraging consumer, customer, category, and competitive insights.
• Translate APAC brand priorities into locally relevant marketing initiatives and commercial opportunities across China, Taiwan, and Hong Kong.
• Lead execution of integrated marketing campaigns across social media, digital, e-commerce, media, PR, and retail activation channels.
• Manage agency partners across creative, media, social, public relations, and commerce activation to ensure delivery against agreed objectives and KPIs.
• Drive social media, creator/KOL, and e-commerce marketing programs to improve brand engagement and conversion performance.
• Partner closely with Commercial, Customer Marketing, distributors, and retail partners to maximize in-market execution, shopper conversion, and sales performance.
• Support planning, tracking, and optimization of marketing budgets to maximize return on investment and business impact.
• Contribute to brand portfolio and channel initiatives that improve distribution, visibility, shopper conversion, and overall business performance.
• Support innovation and renovation projects through insight generation, launch planning, commercialization activities, market execution, and post-launch evaluation.
• Conduct consumer, customer, category, and competitive analyses to identify growth opportunities, business risks, and optimization opportunities.
• Evaluate marketing effectiveness and provide recommendations to improve sales, market share, brand health, and return on investment.

Requirements

Experience

• 6–10 years of marketing experience within FMCG, food & beverage, consumer health, beauty, or other fast-paced consumer goods industries.
• Proven experience developing and executing marketing programs that drive commercial results and brand growth.
• Strong understanding of the China social media, creator/KOL, digital commerce, and retail ecosystem.
• Experience managing integrated marketing campaigns across social, digital, e-commerce, and retail channels.
• Experience collaborating with distributors, retail partners, agencies, and cross-functional teams.
• Strong analytical and commercial acumen, including experience evaluating business performance and marketing effectiveness.
• Experience managing budgets and supporting profitable business growth.
• Experience working within regional or matrix organizations is preferred.
• Experience supporting China market ownership and exposure to Taiwan and Hong Kong markets is preferred.
• Strong stakeholder management, communication, leadership, and problem-solving skills.

Education

• Bachelor's Degree in Marketing, Business Administration, Commerce, Communications, or a related field.

Benefits

• Health & Wellbeing: Medical, plus wellness programs that support your physical and mental health.
• Financial Security: Competitive pay, annual incentive opportunities.
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable.
• Growth & Development: Career development programs, learning opportunities, and internal mobility.

Benefits may vary based on role, location, and eligibility.