Associate Manager/ Manager - Flights Marketing (Bangkok-based, relocation provided)

About the Role

Agoda is seeking a Data Analyst to join our Performance Marketing Team, a world leader in online marketing. This highly data-driven department focuses on developing at-scale marketing programs that improve the lifetime value of Agoda customers. The team blends analysts, marketing strategists, and data scientists, fostering a great learning environment where you will work closely with experts from diverse backgrounds worldwide.

Key Responsibilities

• Set Marketing strategy for Flights verticals (outside of pricing)
• Spearhead the development, execution, and optimization strategy for growing Agoda's Flights business on different channels
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management

Requirements

• 5-7 years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry
• Bachelor's degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plus
• Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
• Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
• Ability to tackle complex challenges in a non-linear fashion; resourceful in navigating the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios
• Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
• Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen

Preferred Qualifications

• Experience in digital or social media marketing
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis