Associate Manager, Integrated Marketing

About the role

In this role, you'll be the engine behind improving our self-serve onboarding experience for customers and optimizing the experience throughout the funnel. You'll work cross-functionally with Product, Strategy & Ops, growth marketing, lifecycle marketing (CRM), and analytics to ensure we are fully optimized to onboard, activate, and retain self-serve customers.

Responsibilities

• Own the end-to-end self-serve customer experience—from first touch to activation—by developing positioning, messaging, and in-product marketing that converts and retains self-serve admins/organizers.
• Partner closely with Product to influence the self-serve roadmap, surface customer insights, and ensure in-product surfaces (onboarding flows, empty states, upsell moments) are optimized for conversion.
• Own funnel optimization across the self-serve journey—identify drop-off points, run messaging experiments, and partner with Growth and Analytics to improve activation and retention rates.
• Develop and maintain self-serve positioning and messaging that clearly differentiates Meal Manager from competitors and resonates with small-team admins making independent purchase decisions.
• Build the self-serve go-to-market playbook—landing pages, onboarding emails, in-product prompts, and sales enablement—and iterate based on performance data.
• Develop integrated campaigns aimed at educating, activating, and retaining self-serve customers onto DoorDash for Business.

What you'll learn & practice

• Product marketing throughout the full funnel—from awareness to activation to retention.
• In-product marketing and experimentation (Pendo, Amplitude, FullStory).
• Cross-functional collaboration across Product, Growth, Strategy & Ops, and Lifecycle (CRM).
• Performance measurement and optimization (Amplitude, Sigma, Hightouch).

Requirements

• 3–6+ years of product marketing or growth marketing experience, ideally in a B2B or self-serve start-up SaaS environment.
• A strong point of view on what makes a self-serve funnel work—you've optimized conversion, written in-product copy, and partnered with Product teams before.
• Ability to distill complex value props into clear, compelling messaging that moves people to act.
• Data-driven—you use funnel metrics to identify problems and measure impact.
• Highly organized and self-directed, comfortable managing multiple workstreams without a lot of hand-holding.
• Hands-on experience with product marketing and analytics tools (Pendo, Amplitude, Contentful, FullStory, or similar).
• Bachelor's degree in Marketing, Communications, or a related field (preferred).

DoorDash values you'll practice

• Be an Owner – You own the self-serve customer experience end-to-end, from positioning to in-product execution.
• Bias for Action – You move fast, run experiments, and make decisions with available data.
• Customer Obsessed, Not Competitor Focused – You deeply understand what self-serve admins need and build marketing that speaks directly to them.
• One Team, One Fight – You work closely with Product, Growth, Strategy & Ops, and Lifecycle to drive shared outcomes.

Pay

The national base pay range for this position within the United States, including Illinois and Colorado, is $108,800—$160,000 USD. In addition to base salary, the compensation for this role includes opportunities for equity grants.

Benefits

• Comprehensive benefits package including medical, dental, and vision benefits.
• 401(k) plan with employer matching.
• 16 weeks of paid parental leave.
• Wellness benefits and commuter benefits match.
• Paid time off and paid sick leave in compliance with applicable laws (e.g., Colorado Healthy Families and Workplaces Act).
• 11 paid holidays.
• Disability and basic life insurance.
• Family-forming assistance and a mental health program.

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.

For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g., about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g., about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).