Associate Manager, Growth Marketing, WSJ
About the Organization
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile, and live events. It has one of the world’s largest newsgathering operations and is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance, and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ. You will work on-site in our midtown Manhattan office 3 days each week (Tuesday through Thursday).
You Will:
- Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
- Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
- Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
- Manage relationships with internal stakeholders (e.g., Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup, and ongoing optimization.
- Conduct A/B and multivariate testing across landing pages and audience segments.
You Have:
- 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.
- Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).
- Proven ability to analyze data, identify insights, and make strategic decisions.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication abilities.
- Experience with subscription or membership-based products is highly desirable.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retail Retirement Plans
- Comprehensive Medical, Dental, and Vision Insurance Plans
- Educational Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commute Transit Program
- Subscription Discounts
- Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable AccommodationWe are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area
Dow Jones - Marketing
Job Category
Marketing & Product Management
Union Status
Union role