Growth Marketing Associate, Paid Social

Growth Marketing Associate, Paid Social

The Crown Is Yours

About the role

Join our team of innovators shaping the future of paid social advertising. You’ll work at the intersection of media strategy, creative execution, and performance optimization, driving customer acquisition, engagement, and retention through high-impact campaigns.

Responsibilities

• Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
• Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
• Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
• Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
• Analyze campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
• Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
• Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
• Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.

Requirements

• A Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
• Experience managing or supporting campaigns within paid social advertising platforms.
• Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
• Data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.

Qualifications

• A passion for sports and gaming is a plus.

Skills

• Media buying and paid social advertising expertise.
• A/B testing and audience targeting knowledge.
• Performance optimization and campaign management skills.
• Data analysis and reporting abilities.
• Collaborative and problem-solving skills.

Benefits

Our benefits package includes:

• Competitive compensation with a range of 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable.
• Health insurance options.
• Flexible work arrangements.
• Professional development opportunities.

Pay

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable.

Schedule

Full-time position.