Growth Marketing Manager, Ad Services

Responsibilities

• Own Porter's paid ads service end-to-end for tattoo studios — building, launching, and managing Google Ads and Meta (Facebook/Instagram) campaigns
• Onboard new studios onto the service: secure access to their ad accounts, walk them through the process, and set up code embeds and pixel tracking
• Create campaign strategy for each studio — audiences, budgets, structure, and goals tailored to their business
• Create on-brand ad creative and content, primarily using AI tools, applying each shop's logos, colors, fonts, and imagery
• Maintain and continuously optimize performance (spend, cost per lead, ROAS, bookings) and report results back to studios in plain language
• Serve as the main point of contact for studios on the service, building trust and strong relationships with small business owners
• Support Porter's own digital advertising by helping oversee our external agency — reviewing performance and keeping campaigns on track
• Help shape the service as it grows — refining playbooks, processes, and best practices

Qualifications

• 3–5 years of hands-on paid media / growth marketing experience, ideally serving SMB clients
• Proven track record managing Google Ads and Meta Ads campaigns and driving measurable results (leads, bookings, ROAS)
• Strong analytical skills — you can read the data, diagnose what's working, and make the right optimization calls
• Client-facing polish — you can explain paid ads to non-marketers and earn the trust of small business owners
• Highly organized and self-directed; you can run a service solo and keep many campaigns moving at once
• Experience overseeing or working alongside external agencies or vendors is a plus
• Strong communicator who thrives in a small-team, high-ownership startup environment
• Genuine interest in helping creative professionals and small businesses grow