Associate Manager, Global eComm & e-Retail Activation & Content, OPI

OPI, a brand of Wella Company, enables individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, with 6,000 employees globally and a presence in over 100 countries. As innovators in the hair and nail industry, we empower our people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth.

About the role

As the Associate Manager, Global eComm & e-Retail Activation & Content for OPI, you will play a pivotal role in driving the growth and success of OPI’s eComm and eRetail channel activations (including eRetail, PurePlay, and OPI.com), ensuring cohesive execution across all platforms. You will support and execute customized e-commerce plans tailored to the specific needs and strategies of the OPI brand. This role requires a deep understanding of content strategy and execution, e-commerce best practices, and a keen eye for innovation in the e-commerce space.

Responsibilities

• Supports Sr. Manager with OPI.com, eRetail, and PurePlay (Amazon) activation and strategy.
• Manages end-to-end content production for OPI.com, eRetail, and PurePlay (Amazon), including creation of .com web pages (PDPs, PLPs, Blogs, etc.) and merchandising updates based on SEO/AEO best practices.
• Ensures all deliverables (including digital asset pack deliveries) are on time, aligned to creative briefs and brand guidelines, and properly QA’d before content deployment and go-live.
• Leads content-related requests with cross-functional teams, including regular management and updates of the global product range plan, marketing calendars, and creative briefs for a seamless end-to-end workflow.
• Acts as a service provider in delivering assets for the OPI brand, innovation, and always-on needs for owned channels.
• Tracks channel-level content performance, draws insights, and identifies trends to share with cross-functional teams and inform content strategy recommendations for enhancements/optimizations.
• Assists the Sr. Manager with reports based on KPIs (for OPI.com, eRetail & PurePlay (Amazon)) with insights and actions to improve performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-4+ years of experience in e-commerce (with a focus on CARS), digital marketing, or retail management roles, with a strong understanding of e-commerce best practices and content-to-commerce strategies.
• Experience with premium beauty products is a plus.
• Familiarity with content management systems (e.g., Shopify) and headless commerce systems (e.g., Contentful) is a plus.
• Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Proficiency in project management tools (e.g., Wrike, Jira) and analytics tools to track performance metrics and workflows (e.g., Google Analytics) is a plus.
• Detail-oriented, proactive, and able to thrive in a fast-paced, dynamic environment.

Pay

$79,500.00 - $132,500.00 salary per year plus bonus. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role.

Benefits

• Health insurance
• Life and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off (PTO)

Schedule

Hybrid - 3 days onsite in Calabasas, CA