Associate Global Product Manager - Consumables and Accessories

Cricut empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all.

About the role

Cricut’s consumable & accessory portfolio is a key part of our overall product ecosystem, empowering our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more. We are hiring an Associate Global Product Manager to drive net sales and profitability and make Cricut materials & accessories the brand of choice.

You’ll work in a highly collaborative, cross-functional environment, partnering closely with product management teams for our machines, heat presses, and digital content. The ideal candidate is a self-motivated, strategic thinker who leverages deep consumer and market insights to drive a complex product portfolio.

Responsibilities

• Lead the portfolio lifecycle for Consumables & Accessories products, from inception to end of life.
• Create global product business plans, including product value proposition, positioning, forecasting, and P&L management.
• Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment.
• Develop robust go-to-market strategy including product introduction timelines, merchandising, marketing, and end-of-life execution strategies.
• Continuously monitor and drive adjustments to the product portfolio based on key performance indicators.
• Build internal presentations to effectively communicate portfolio updates to key stakeholders.
• Identify key research questions, assist in developing consumer learning plans, and participate in User Experience testing.
• Maintain project status and data within the Product Management system.
• Lead development of product packaging in conjunction with marketing and creative teams.

Requirements

• Must live in (or relocate to) the Salt Lake City metropolitan area within commuting distance from our office and work in-office 4-5 days each week (Monday–Thursday required).
• MBA preferred or bachelor’s degree.
• Three or more years of Consumer Product Management and/or Consumer Brand Management experience.
• Experience in CPG highly desired.
• Strategic thinking—proficient and comfortable developing solid product strategies in a non-structured environment.
• Passion for innovation—a strong track record of delivering innovation from idea through launch.
• Entrepreneurial spirit—ability to work efficiently in a fast-paced, start-up environment.
• Excellent communication skills—demonstrated use of written, presentation, and verbal skills to drive alignment and buy-in.
• Ability to work at all levels—drive strategic thinking about product direction while diving into details to deliver successful launches.
• Team player—build strong relationships with cross-functional teams while leading to drive results.
• Data-driven decisions—analyze sales data, consumer research, social listening, and market reports to inform business decisions.

Benefits

• Competitive medical, dental, and vision coverage.
• 401(k) match.
• Generous PTO.
• Tuition reimbursement.
• Yearly lifestyle stipend to support wellness and passions.
• Exclusive employee discounts.
• Relocation assistance available for this position.