Associate Director, Video & Programmatic Acquisition

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a consumer-facing environment.

Responsibilities

• Own the CTV, programmatic video, YouTube, and paid audio media strategy
• Manage the company's agency partners, ensuring strategic alignment and performance accountability
• Build and manage direct and programmatic CTV and YouTube campaigns
• Oversee paid audio campaigns across streaming platforms and programmatic audio
• Define and manage media budgets to hit performance targets
• Lead creative testing programs and refresh underperforming video and audio assets
• Develop measurement frameworks connecting investment to member acquisition

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 7+ years in performance or growth marketing with expertise in CTV, YouTube, and programmatic video
• Experience managing multi-million-dollar video media budgets with measurable outcomes
• Hands-on experience with YouTube via Google Ads and the CTV/OTT landscape
• Experience buying paid audio across streaming platforms excluding podcast host reads
• Demonstrated experience managing agency partners and programmatic tech stacks
• Strong command of video/audio measurement methodologies (BLS, geo-lift, MTA)
• Leadership in creative testing programs and ability to provide actionable feedback

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership for fitness and wellness experiences
• Free the company membership with employee discounts
• Coverage for Life Coaching & Therapy Sessions