Associate Director, U.S. VOXZOGO marketing

About the role

The Associate Director, U.S. VOXZOGO Marketing will lead the brand through a key competitive entry in the U.S., supporting readiness for an upcoming competitor launch. They will drive franchise value in a competitive market, analyze the market environment, and own strategy and performance for a priority customer segment.

Responsibilities

• Drive franchise value in a competitive market with new entrants; key driver of U.S. strategy and a core contributor to Global strategic direction
• Analyze the market environment to support readiness for an upcoming competitor launch. Integrate competitive intelligence into marketing and cross-functional strategies
• Lead U.S. competitive-readiness efforts; collaborate with Global marketing while advocating for and representing the U.S. point of view
• Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A-to-B shift, key messages, tactics, channels, and key metrics to measure campaign performance
• Leverage BioMarin’s new digital capabilities to drive true omnichannel engagement with our customers
• Accountable for delivering measurable growth and/or retention in a competitive market
• Lead cross-functional teams and agency partners to execute against brand strategy
• Manage and optimize significant marketing investments
• Collaborate with U.S. marketing team members on key activities such as insights-gathering activities, campaign and tactic development and field communication
• Closely collaborate with key functional partners (e.g., sales, medical, access, corporate communications) to drive alignment on strategy and key messages
• Regularly engage with key customers at medical congresses, ad boards, advocacy events and in other settings; may take on responsibilities for ad board planning, execution, and oversight of major congresses
• Drive core planning processes such as brand plan and tactical plan, alongside senior leadership
• Manage budget and external partners effectively

Requirements

• BA/BS in Business or Life Sciences (MBA preferred)
• 8+ years of experience in pharma/biotech commercial roles and driving success in in competitive markets
• Experience working with creative agencies, promotional review team (medical, regulatory, legal) and others to develop, deploy, measure and optimize marketing campaigns
• Demonstrated strategic thinking and analytical skills, comfortable with complexity and ambiguity
• Strong communication skills, ability to tell a compelling story and interact with senior leaders
• Success interacting at all levels of a matrixed organization
• Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment
• Able to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making
• A self-starter who demonstrates energy and enthusiasm, bringing a positive solution-oriented approach to challenges
• A passion for improving patient and business outcomes