Associate Director of Marketing

About the role

The Adler Planetarium connects people to the universe and each other. The museum typically hosts close to 400,000 visitors annually and reaches millions more through various outreach efforts. The Position

Position

The Adler Planetarium is seeking an Associate Director of Marketing to join our dynamic team on Chicago's Museum Campus. The Role

Responsibilities

• Translate institutional-level strategy into detailed multi-channel plans (digital, print, onsite, and out-of-home) to drive attendance and revenue.
• Champion exhibitions, sky shows, membership, and other institutional initiatives.
• Manage the museum-wide campaign calendar and coordinate cross-departmentally with exhibitions, programs, guest experience, and advancement.
• Direct audience segmentation, email automation and marketing streams, and performance optimization.
• Serve as the primary owner of website content; optimize user experience (UX) pathways; improve marketing workflows/automation; and manage performance analytics, KPI dashboards, SEO, paid media, and data-driven email streams.
• Deliver regular reporting on campaign and channel performance to support ad spend and strategy optimization and inform future planning.
• Lead cross-functional content planning sessions, partner with creative teams to build high-quality multimedia content, and coordinate with the marketing team and other science and technical experts to ensure accuracy and brand consistency.
• Provide day-to-day oversight, coaching, and professional development for a growing marketing team while effectively managing timelines and approvals.

Qualifications

• Bachelor's Degree.
• 8+ years of progressively responsible marketing experience, including coordinating multi-channel campaigns and managing day-to-day marketing operations.
• Proven experience supervising or mentoring staff, delivering feedback, and supporting professional development.
• Exceptional storytelling ability (across copywriting, photo, and video editing) and a data-driven mindset, with dashboard and KPI development and reporting experience.
• Working knowledge of web content management (CMS), UX principles, CRM systems, email automation/segmentation, SEO, paid media, and social platform analytics.
• Outstanding project management skills and a strong track record of interdepartmental collaboration in highly matrixed organizations.

Compensation & Benefits

• Base Pay Range: $100,000-108,000/yr
• Work-Life Balance: 35-hour workweek
• Eligible to accrue up to 18 vacation days per year to start
• 3 sick days as of date of hire (can accrue up to 6.5 days per year)
• 7 Adler paid holidays
• 4 Personal Holidays (Prorated for new hires starting after January 1st)
• Flexible Work Arrangements
• Paid Family Bereavement Leave & Jury Duty
• Paid Parental Leave
• Competitive Health Coverage
• Medical, Dental, & Vision insurance
• Healthcare, Dependent Care & Commuter flexible spending accounts
• Adler Paid Short-Term Disability insurance
• Retail Savings Plan 403B plan with Adler match
• Match is 100% vested immediately
• Eligible to enroll as of the date of hire
• Network of Support through our EAP programs
• Resources to help address emotional, legal, and financial issues
• Face-to-face, telephonic, and web-based services
• Free subscription to the Calm Premium app
• Employee Loan Program
• Discounted Onsite Parking Program
• Free Entrance to Chicago area museums and cultural institutions