Associate Director of Marketing

About the department

Policymaking is a science grounded in data and measurable outcomes. The University of Chicago Harris School of Public Policy advances this science by engaging rigorously with the world's most pressing issues. Our community comprises faculty, students, and alumni from various sectors who collaborate to improve public policies.

Job Summary

The Associate Director of Marketing, Student Recruitment and Global Outreach supports Harris degree and non-degree programs by creating and implementing a comprehensive marketing plan. This role involves collaboration across marketing, recruitment, operations, and analytics teams, including working with the Harris Brand Marketing team.

Responsibilities

• Works collaboratively with team members in marketing, recruitment, operations, and analytics.
• Develops and executes multi-channel marketing communications and advertising campaigns.
• Conducts market research and analyzes data to inform strategies and trends.
• Manages external sales agency relationships and monitors vendor contracts.
• Develops and implements social media strategy to raise awareness and generate leads.
• Collaborates on recruitment events to enhance Harris School profile and drive enrollment.
• Supports marketing budget management and tracks project deadlines.

Requirements

• Minimum of a bachelor's degree in a related field.
• At least 5-7 years of work experience in marketing or communications.
• Experience with programmatic and strategic event planning.
• Familiarity with higher education environments and knowledge of the University of Chicago.
• Excellent attention to detail and proficiency in Excel, Slate, Salesforce, or similar tools.
• Ability to work independently and as part of a team.
• Knowledge of digital marketing trends and ability to leverage new channels.

Qualifications

• Bachelor's degree preferred.
• Experience with programmatic and strategic event planning and execution.
• Multicultural environment and diverse client experience.
• Familiarity with higher education environment and knowledge of the University of Chicago.
• Writing or editing in a professional setting.
• Project management and working with external contractors or vendors.

Skills

• Strong project management skills.
• Excellent attention to detail.
• Proficiency in Excel, Slate, Salesforce, or similar tools.
• Ability to work independently and as part of a team.
• Knowledge of digital marketing trends and ability to leverage new channels.

Benefits

The University of Chicago offers a comprehensive benefits package, including health, retirement, and paid time off. For more information, refer to the Benefits Guidebook.