Associate Director, U.S. HCP Marketing – SOTYKTU (Sjogren's Disease)

Position Summary

The Associate Director, HCP Marketing will be a foundational member of the SjD indication team, joining at an exciting and important juncture to help shape the brand’s HCP strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics to lead HCP personal and non-personal launch initiatives. This role requires both strategic thinking and hands-on execution, working in close collaboration with cross-functional partners.

Key Responsibilities

• Drive strategic planning and execution of HCP marketing SjD initiatives and tactical plan that support brand objectives and management of agencies/vendors
• Ensure SJD tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
• Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
• Manage HCP marketing budget and invoicing
• Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
• Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
• Establish strong relationships and develop collaborative areas of shared interest with key stakeholders, including SJD experts, community rheumatologists and APPs
• Lead congress and medical meeting planning and execution at key events including ACR, CCR East/West and AWIR, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community

Key Qualifications & Experience

• Bachelor's degree required; MBA or advanced degree a plus
• Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
• HCP marketing experience preferred with successful track record of US product launch experience also preferred
• Rheumatology or Immunology experience is a plus
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Experience in managing external partners (eg agencies, consultants)
• Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
• Excellent communication skills (verbal and written) and project management skills
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness
• Demonstrated ability to track and manage budgets effectively
• Highly learning agile with ability to adapt to change in a dynamic launch setting
• Track record of delivering strong performance in previous roles