Director, US HCP Marketing - Lupus

The user wants me to reformat a job posting into clean, well-structured semantic HTML. I need to follow the rules: 1. Use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) 2. Use

• for any list of duties/requirements/benefits, and

  for prose 3. Do NOT repeat the job title as a heading (the page already shows it) 4. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it 5. Preserve ALL substantive information; do NOT invent or summarize away detail 6. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions 7. Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text 8. Never create Pay/Schedule/Benefits sections unless the posting actually states them 9. Prefer a few substantive sections over many thin ones 10. Output ONLY the HTML fragment — no /, no markdown code fences Let me analyze the job posting content: The posting has these sections: - "About This Role" - introductory prose - "What You'll Do" - with multiple subsections: - Lead the US HCP Strategy and Launch Plan - Own HCP Personal and Non-Personal Promotion - Peer-to-peer Programming and Conference Strategy - Drive Cross-Functional Leadership and Operational Excellence - "Who You Are" - list of qualities - "Qualifications" - list of requirements - "Job Level: Management" - minor metadata - "Additional Information" - includes pay range - "Benefits" - list of benefits - "Why Biogen?" - company description - EEO/legal boilerplate at the end I need to structure this appropriately. The "What You'll Do" section has multiple subsections that could be separate sections or combined. Since they're all responsibilities, I'll keep them under a "Responsibilities" heading with sub-lists or separate sections. The instructions say to use

  for section headings like "Responsibilities", "Requirements", etc. I should create sections for: - About the role (from "About This Role") - Responsibilities (from "What You'll Do" - all the bullet points) - Qualifications (from "Qualifications" and maybe "Who You Are") - Pay (from "Additional Information" - base compensation range) - Benefits (from "Benefits" section) I should not include "Why Biogen?" as it's company marketing boilerplate. Also remove EEO/legal boilerplate. The "Job Level: Management" is minor metadata - I can fold into a short

  or drop it. I'll drop it. The "Who You Are" section is a list of qualities - could be part of Qualifications or separate. I'll include it under Qualifications or as a separate "Profile" section. The instructions mention "Skills" as a possible heading. But "Who You Are" seems more like personal attributes. I'll include it under a "Profile" or "Attributes" section, but the instructions say to use standard headings like "Qualifications", "Skills". I'll combine "Who You Are" and "Qualifications" into a "Qualifications" section with two sub-lists: one for attributes, one for formal qualifications. But the instructions say "Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So I should use those standard headings. I'll structure as: -

  About the role

  with

  for the intro prose -

  Responsibilities

  with
  • for each bullet point (including the subsections as grouped lists) -

    Qualifications

    with
    • for the qualifications list, and maybe include "Who You Are" as a separate list or combined. -

      Pay

      with

      for the compensation range -

      Benefits

      with
      • for the benefits list I need to preserve all substantive information. The "What You'll Do" section has many bullet points. I'll list them all as
      • items, but they are grouped under subheadings. I could either make each subheading a separate

        or keep under one Responsibilities heading with nested lists. The instructions say "Use

        • for any list of duties/requirements/benefits". It doesn't forbid nested lists. But to keep it simple, I'll make each major area a separate

          ? The example headings include "Responsibilities" as one heading. I think it's better to have one Responsibilities section with all the bullet points, but the subheadings like "Lead the US HCP Strategy and Launch Plan" are not duties themselves but categories. I could include them as bold text within list items or as separate headings. However, the instructions say "Use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So only those standard headings. I should not create custom headings for each subsection. So I'll put all responsibilities under one

          Responsibilities

          and list each bullet point as
        • . But there are many bullet points, some are sub-bullets. I'll flatten them. Let me extract all bullet points from "What You'll Do": Under "Lead the US HCP Strategy and Launch Plan": - Serve as the US HCP marketing lead for lupus, owning the integrated HCP strategy and launch plan across indications in alignment with the overall brand positioning and strategy. - Convert a deep understanding of HCP needs, market research, competitive intelligence, complex data, and key medical expert feedback into core messaging, strategic choices, and customer priorities, aligned with business goals. - Lead development of the HCP message architecture, creative platform, and branded and unbranded campaigns, ensuring scientific rigor, meaningful differentiation, and consistency across channels. - Design and activate a comprehensive cross-functional competitive readiness plan, identifying strategic risks and opportunities, recommending course corrections, and preparing the organization for evolving clinical, regulatory, access, and market events. - Lead, coach, and develop the HCP marketing team, including Associate Directors and Senior Marketing Managers, setting clear priorities, building strategic and leadership capabilities, fostering a high-performance culture, and ensuring executional excellence across HCP promotion, customer engagement, and launch readiness initiatives. Under "Own HCP Personal and Non-Personal Promotion": - Develop the personal and non-personal promotion strategy and lead creation of field-facing campaigns, core visual aids, objection handlers, educational resources, and other tools that enable effective customer engagement. - Own the HCP non-personal promotion strategy across digital, email, web, paid media, print, video, third-party platforms, and other relevant channels. - Drive sales force effectiveness by translating the brand strategy into clear customer objectives, call priorities, resources, and pull-through plans. - Regularly engage with customer facing teams and external HCP customers to derive targeted insights, strengthen credibility through thoughtful interactions, and translate learning into improved content, deployment, and customer experience. - Design coordinated customer journeys and channel sequencing that extend personal promotion, address distinct HCP needs, and improve reach, engagement, and progression toward action. - Connect disparate data sets and direct analysis with Omnichannel, Insights and Analytics, Media, Technology, and agency partners to define customer segments, inform complex business decisions, and identify differentiated execution opportunities. - Set clear KPIs and impact assessments, quickly process complex performance data, and use insights to influence investment decisions and optimize content, channel mix, sequencing, and timing. Under "Peer-to-peer Programming and Conference Strategy": - Lead the Liti HCP programming and conference strategy, including congress presence, non-CME industry sessions, exhibit experiences, peer-to-peer education, speaker programs, and other customer engagement opportunities. - Prioritize strategic investments across programs and congresses based on strategic value, customer needs, competitive dynamics, anticipated market events, launch timing, and expected business impact. - Partner closely with Thought Leader Liaison team to develop and govern the branded speaker bureau strategy, including faculty identification and development, speaker training and certification, content alignment, field deployment planning, ensuring a coordinated, compliant, and customer-centric approach that maximizes peer influence and supports launch and lifecycle objectives. - Oversee program content, faculty strategy, execution standards, measurement, and post-event insight capture to optimize future planning and maximize return on investment. Under "Drive Cross-Functional Leadership and Operational Excellence": - Serve as a trusted advisor across the lupus marketing team, leverage subject matter expertise to appropriately challenge leadership, influence critical decisions, and advance customer strategy, launch readiness, and brand performance. - Lead agency and vendor strategy, including selection, scope, briefing, and performance management, while setting clear standards and empowering partners to deliver high-impact, compliant, customer and leadership-ready work. - Own the HCP marketing budget and investment recommendations, balancing competing demands and using customer, market, and performance insights to align resources with the highest-impact strategic priorities. - Create clear governance, decision points, timelines, and accountability across multiple complex workstreams, proactively resolving risks and interdependencies while empowering others to deliver. - Build and maintain strong relationships with key customers, professional organizations, and external experts, deriving targeted insights and enhancing Biogen credibility through thoughtful engagement. That's a lot of bullet points. I'll include them all as
        • under Responsibilities. Now "Who You Are" list: - A strategic and decisive marketing leader who repeatedly frames and leads complex, highly visible work without oversight and translates direction into focused execution. - An experienced launch leader with strong HCP marketing, omnichannel, and field pull-through capabilities. - Scientifically curious and commercially rigorous, with the ability to simplify complex clinical concepts into relevant and compelling customer communications. - A highly collaborative matrix leader who quickly activates cross-functional teams, influences critical decisions across levels and functions, and works effectively with a range of communication styles. - A hands-on, accountable operator who prioritizes conflicting demands, anticipates challenges, and consistently delivers customer and leadership-ready work in a fast-paced environment. - A talent developer who fosters a culture of continuous learning, provides impactful coaching and developmental feedback, and invests in the growth and success of the HCP marketing team while positively influencing talent across functions and levels. "Qualifications" list: - Bachelor's degree required; MBA or advanced degree in business, marketing, life sciences, or related field preferred. - 10+ years of broad commercial experience in the pharmaceutical, biotechnology, or related healthcare industry, including 5+ years of marketing experience or equivalent. - Demonstrated experience leading HCP strategy and execution across personal promotion, non-personal promotion, and customer programming. - Previous product launch experience required, with experience preparing a specialty or biologic brand for launch strongly preferred. - Proven track record developing and executing marketing strategies that achieve business objectives in a competitive marketplace. - Experience in immunology and specialty markets required; rheumatology and dermatology experience preferred. - Strong understanding of HCP omnichannel strategy, segmentation, customer journeys, media, content planning, performance measurement, and optimization. - Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming preferred. - Strong scientific and medical aptitude, with the ability to communicate complex clinical concepts clearly and accurately. - Demonstrated success leading agency partners, cross-functional teams, complex budgets, and multiple high-priority workstreams. - Working knowledge of legal, regulatory, and compliance requirements governing pharmaceutical promotion and HCP engagement. - Experience in Sales or other commercial functions, including Market Access, Insights and Analytics, Patient Services, or Sales Management, is preferred. I'll combine "Who You Are" and "Qualifications" under a single "Qualifications" heading, but maybe separate into two lists: "Attributes" and "Requirements". However,