Associate Director, U.S. HCP Marketing – SOTYKTU (Sjogren's Disease)

About the role

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Key Responsibilities

• Drive strategic planning and execution of HCP marketing SjD initiatives and tactical plan that support brand objectives and management of agencies/vendors
• Ensure SJD tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
• Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
• Manage HCP marketing budget and invoicing
• Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects

Qualifications & Experience

• Bachelor's degree required; MBA or advanced degree a plus
• Minimum 5 years of industry experience (pharmaceutical/biotech or related agency)
• HCP marketing experience preferred with successful track record of US product launch experience also preferred
• Rheumatology or Immunology experience is a plus
• Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
• Experience in managing external partners (eg agencies, consultants)
• Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
• Excellent communication skills (verbal and written) and project management skills
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness
• Demonstrated ability to track and manage budgets effectively
• Highly learning agile with ability to adapt to change in a dynamic launch setting
• Track record of delivering strong performance in previous roles