Associate Director, Tagging & Content Measurement Lead

About the role

The Associate Director, Tagging & Content Measurement Lead is responsible for defining, implementing, and scaling enterprise tagging, taxonomy, and content measurement capabilities across Commercial and Medical omnichannel ecosystems. This role serves as the technical authority on how content and campaigns are structured, tagged, and connected across platforms, ensuring consistency, data quality, and interoperability to enable accurate measurement, reporting, and content intelligence.

Responsibilities

• Translate strategy into enterprise technology, tagging and taxonomy standards across content and campaign ecosystems including: Content metadata in Veeva Vault (PromoMats / Vault Medical), Campaign and tactic tagging through Claravine, Analytics and reporting data structures.
• Establish and govern taxonomy frameworks, metadata consistency, scalability, and governance in a regulated environment.
• Ensure tagging standards align with enterprise data strategy, compliance requirements, and omnichannel measurement objectives.
• Lead technical implementation and configuration of tagging capabilities across: Veeva Vault for content metadata and asset structuring, Claravine for UTM taxonomy, campaign tracking, and validation, Downstream analytics and data platforms (e.g., data warehouse, GA4).
• Enable standardized workflows for campaign setup including: Campaign string and UTM generation, Creative ID management, Validation rules and automation.
• Partner with IT and data teams to integrate tagged data across systems, ensuring consistent data flow and interoperability.
• Establish and enable frameworks that connect content metadata and campaign tracking to performance measurement.
• Ensure tagging enables: Attribution and campaign performance tracking, Content usage analysis and reuse insights, Support integration of taxonomy and tagging into enterprise dashboards and reporting environments.
• Drive metadata completeness and accuracy to improve measurement reliability and insight generation.
• Develop and scale operational processes for tagging across internal teams and external agencies.
• Configure and maintain Claravine templates and taxonomy structures for consistent execution.
• Reduce manual effort and rework through system-driven validation and automation.
• Support rollout and adoption of taxonomy frameworks including future-state models.
• Maintain documentation, training materials, and enablement resources to support global adoption.
• Define and enforce governance models for taxonomy ownership, updates, and lifecycle management.
• Implement validation controls to ensure tagging accuracy, completeness, and compliance.
• Monitor data quality and resolve inconsistencies across systems and channels.
• Ensure tagging supports regulatory, medical, and data privacy requirements.
• Partner closely with: Enterprise Content Systems for platform enablement, Data and Analytics teams for measurement and reporting integration, Commercial, Medical, and Digital teams for execution requirements.
• Translate business measurement needs into scalable technical solutions and platform capabilities.
• Lead workshops, working sessions, and governance forums to align taxonomy evolution and adoption.
• Identify opportunities to enhance tagging automation, system integration, and analytics capabilities.
• Drive standardization of workflows to improve efficiency, data quality, and scalability.
• Leverage tagged data to inform content optimization, audience targeting, and performance improvement.
• Support advancement of content intelligence capabilities, including AI-driven measurement and insights.

Requirements

Deep expertise with: Enterprise tagging and taxonomy frameworks across content and campaign ecosystems, Veeva Vault PromoMats / Vault Medical metadata structures and content organization, UTM taxonomy, campaign tracking, and validation, Strong Working Knowledge Of Digital Asset Management (DAM) platforms and metadata governance, Campaign tracking frameworks, including UTM structures and attribution models, Data integration across platforms (e.g., Veeva, marketing automation, analytics tools), Analytics and reporting ecosystems (e.g., GA4, data warehouse, dashboards), Familiarity With Omnichannel engagement platforms and non-personal promotion ecosystems, Data modeling, data pipelines, and content performance measurement frameworks, AI-enabled analytics, automation, and content intelligence capabilities.

Qualifications

• Bachelor's degree or equivalent experience, including 8+ years of experience in marketing technology, data/analytics enablement, content operations, or enterprise platform management, preferably in biotech, pharma, or life sciences.
• Proven experience implementing and scaling tagging, taxonomy, or measurement frameworks in a global, regulated environment.
• Strong understanding of metadata governance, data quality management, and enterprise data standards.
• Hands-on experience with Veeva Vault and Claravine, including integration with downstream analytics platforms.
• Experience enabling end-to-end content measurement, including campaign tracking, attribution, and reporting.
• Demonstrated ability to lead platform strategy, technical implementation, and cross-system integration initiatives.
• Strong stakeholder management skills with the ability to translate business needs into scalable technical solutions.
• Highly analytical, detail-oriented, and comfortable operating in complex, matrixed organizations.

Skills

• Deep expertise with: Enterprise tagging and taxonomy frameworks across content and campaign ecosystems, Veeva Vault PromoMats / Vault Medical metadata structures and content organization, UTM taxonomy, campaign tracking, and validation.
• Strong Working Knowledge Of Digital Asset Management (DAM) platforms and metadata governance, Campaign tracking frameworks, including UTM structures and attribution models, Data integration across platforms (e.g., Veeva, marketing automation, analytics tools), Analytics and reporting ecosystems (e.g., GA4, data warehouse, dashboards).
• Familiarity With Omnichannel engagement platforms and non-personal promotion ecosystems, Data modeling, data pipelines, and content performance measurement frameworks, AI-enabled analytics, automation, and content intelligence capabilities.

Benefits

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

Pay

$143,700.00 - $193,700.00 annually

Schedule

Minimal to moderate travel required. Estimated 5–15%, primarily for key planning sessions, vendor engagements, or major platform milestones.