Associate Director - SEO, GEO, and Content Performance

Responsibilities

• Define and lead integrated SEO & GEO strategy
• Evolve KPI metrics to include AI citations and discoverability
• Identify impactful use cases across brand and market segments
• Optimize content for search rankings and AI consumption
• Build and operationalize GEO capabilities for AI visibility
• Track performance metrics across SEO and GEO

Qualifications

• 7+ years in SEO, digital marketing, or search strategy
• Proven experience in enterprise/global SEO programs
• Strong understanding of Technical SEO and content strategy
• Familiarity with AI-driven search trends and Large Language Models (LLMs)
• Strong English communication skills with a global stakeholder engagement ability

Benefits

• Comprehensive medical, dental, and vision healthcare benefits
• Retirement benefits including 401(k)
• Paid holidays, vacation, and compassionate/sick days