Associate Director, SEO & GEO

About the role

In this role you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. You will build client relationships as a key day‑to‑day point of contact, presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also contribute research to benefit both clients and the internal team. The right person is a self‑assured, entrepreneurial self‑starter with proven success who can thrive in a fast‑paced environment and is ready to manage people and pull in additional help when needed.

Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.
• Build out cutting‑edge SEO services such as search as business intelligence and reputation management.
• Lead, develop, and manage Managers, Sr. Analysts, and Analysts; offer guidance, support, direction, development opportunities, and ongoing feedback.
• Accountable for team development, utilizing learning and development tools, creating internal opportunities for staff, and maintaining positive morale.
• Identify opportunities to improve efficiencies and templatize/automate tactical work.
• Clearly define elements of SEO projects to set expectations of scope.
• Assist the director and VP in scoping future projects and staffing.
• Work seamlessly with cross‑functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
• Provide strategic and tactical guidance on SEO best practices verbally, literally, and visually.
• Identify new opportunities for service‑line evolution and development.
• Maintain good working relationships and sell new projects when they benefit the client.

Required Skills and Experience

• Substantial experience in digital marketing with an emphasis on SEO.
• Substantial experience with tools for web analytics, SEO reporting, link, and technical analysis.
• Experience collaborating or working in Paid Search and Social.
• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills; ability to translate detailed knowledge into key takeaways for audiences ranging from analysts to C‑level executives.
• Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.

Desired Skills and Experience

• Understanding of site development from conception and wireframes through build and development.
• Solid knowledge of HTML and dedication to white‑hat techniques.
• Highly analytical with the ability to internalize performance KPIs such as ROI.
• Familiarity with how front‑end design and back‑end servers can affect SEO performance.
• Reliability in developing agendas, setting up conference calls, and presenting in‑person or by phone.
• Consistent organizational skills, attention to detail, and accuracy when working with numbers.

Pay

$120,000 – $125,000

Schedule

Employees are required to work in the office a minimum of three days per week, with an objective to increase this requirement over time, potentially to five days per week.