Director, SEO & GEO

About the Role

In this role, you will serve as the primary day-to-day client contact on specific pieces of business, managing accounts and developing/executing innovative search engine optimization (SEO) programs that align with clients' strategic objectives. You will also lead and develop strong SEO teams to deliver world-class SEO programs.

Responsibilities

• Key participant in strategic SEO planning and execution.
• Develop a deep understanding of the client's business and the role of the SEO program in meeting their goals.
• Ensure SEO best practices are applied across the account.
• Accountable for SEO program performance and meeting client goals.
• Present and sell strategies and recommendations to clients.
• Provide thought leadership in the evolving SEO landscape.
• Identify opportunities to up-sell and cross-sell to clients in partnership with VP/SVP.
• Act as a relationship liaison among clients, partner agencies, and the SEO practice.
• Develop client and partner agency presentations alongside VP/SVP and contribute to enterprise-level strategy.
• Improve productivity with a focus on operational excellence.
• Support external Business Development and Marketing initiatives (e.g., sales pitches, case studies).
• Set expectations, provide feedback, and develop team members.
• Keep the team informed about agency updates.
• Partner with the team on test and learn opportunities.
• Ensure the team has the necessary tools and training to excel.

Required Skills and Experience

• Bachelor's degree or related work experience.
• 8+ years of experience in online marketing, analytics, web development, content creation, or similar digital marketing tactics.
• Experience in a previous SEO role (SEM experience is a plus).
• Ability to judge and quantify SEO results and translate data into actionable insights.
• Proven ability to collaborate with and influence external parties, including clients and partner agencies.
• Enthusiasm for continuous learning in SEO.
• Experience growing, managing, and inspiring teams; strong leadership and administrative skills.
• Strong interpersonal and communication skills.
• Solid organizational skills and attention to detail.
• Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics, Google Search Console, Bing Webmaster Tools) and SEO tools (e.g., BrightEdge, Lumar, Semrush, Ahrefs, Similarweb).
• Proficiency in Microsoft Office.

Desired Skills and Experience

• Experience with search platforms (e.g., Google Ads, Google Trends).
• Analytics and programming skills (e.g., HTML, CSS, JavaScript, Python, R).
• Knowledge of project management platforms like Asana.

Pay

$150,000 - $160,000

Schedule

Minimum of three days in the office per week, unless additional in-office days are directed by the agency or manager.