Associate Director, Point of Care Marketing, U.S. Region

About the role

This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Location: Remote - US based candidates only, no visa sponsorship available. Compensation: $146,000 – $233,000 annually.

Responsibilities

• Develop and own the annual marketing plan and budget to meet U.S. revenue goals
• Collaborate with Segment and Worldwide Marketing to ensure product launch readiness
• Create training plans and marketing materials to support sales execution
• Drive demand through events and targeted marketing initiatives
• Optimize marketing spend to enhance return on investment
• Advocate for customer needs, ensuring product and service requirements are met

Qualifications

• Bachelor's degree in scientific, engineering, or marketing fields required
• 7+ years in marketing and business development, preferably in point of care or related sectors
• Proven leadership skills with minimal support and talent development capability
• Strong interpersonal skills with a focus on customer engagement and strategic thinking
• Willingness to travel up to 30%

Benefits

• Remote work opportunity within U.S. EST or CST time zones
• Cross-functional exposure to global and local teams
• Opportunity to lead strategic marketing initiatives
• Engagement with cutting-edge technologies in biosciences and life sciences
• Strong emphasis on personal development and talent cultivation