Associate Director, Point of Care

Responsibilities

• Impact & Day to Day
• Develops Point of Care tactical recommendations
• Owes & presents Point of Care recommendation
• Develops business rules and parameters for Point of Care engagements
• Develops HCP Target lists with key requirements, prioritization, and overlap strategy
• Prepares HCP Target lists for partners
• Evaluates and selects offices and tactics by brand
• Validates and verifies monthly and quarterly partner deliveries
• Manages daily Point of Care team tasks
• Advances best practices in Point of Care processes
• Owns Point of Care Marketplace updates

Qualifications

• 5+ years of media planning and/or buying, with preference in Point of Care, Out of Home, or HCP
• 1+ years recent HCP media experience
• 1-2+ years people management experience
• 2+ years expert MS Excel proficiency