Associate Director, Patient Services Marketing

About the role

Associate Director, Patient Services Marketing, is responsible for the creation and implementation of the patient services marketing strategy and delivering tactics aligned to the overarching strategy.

Responsibilities

• Leads the collaborative planning, alignment, approval and execution of strategies and tactics (traditional and digital) designed to provide education to healthcare providers and patients by amplifying awareness of patient support programs.
• Develop and lead patient services initiatives that equip Case Managers, Clinical Educators, and Field Reimbursement Managers with the tools and resources needed to drive patient outreach, education, and program engagement.
• Drives alignment with strategic objectives and tactics across the organization in a compliant manner, partnering with Sales, Training, Marketing, business Insights & Analytics, Market Access, Patient Services, Legal, Regulatory, Medical, Compliance, and Public Affairs, etc.)
• Closely partners with other patient services operations team members including training & operations, data & analytics, & program governance
• Develop reports to monitor key metrics and ensure key programs are managed effectively achieving KPIs on time and on budget
• Facilitates a smooth running and compliant PRC process in concert with the PRC Team Members and partner agencies
• Serves as the primary Patient Services representative for cross-functional planning and engagement activities, including annual brand planning, tactical planning, sales meetings, conferences, and other key business initiatives.
• Responsible for budget management and vendor oversight for the patient services marketing agency of record (AOR), materials fulfillment partners, and other key program vendors.

Requirements

Education: Bachelor's Degree, MBA a plus

Experience: Minimum 5-7 years pharmaceutical marketing. Rare Disease experience preferred. Experience with digital approaches to marketing is optimal. Outstanding leadership, and presentation skills. Proven ability to collaborate across functions with intention. Leads with curiosity to support innovation and critical thinking.

Skills

Technical Skills: Proficient in Microsoft Office Suite

Non-Technical Skills: Highly motivated and great attention to detail. Strong ability to work under tight timelines and complex/changing situations. Excellent written and oral communication skills. Excellent problem-solving skills. Broad level of interpersonal skills and flexibility.

Travel

Requires up to 15% domestic travel.

Physical Demands

Normal office environment with prolonged sitting and extensive computer work.

Pay

The anticipated salary for this position will be $185,000 – $220,000. The actual salary offered for this role at commencement of employment may vary based on several factors including but not limited to relevant experience, skill set, qualifications, education (including applicable licenses and certifications, job-based knowledge, location, and other business and organizational needs. The listed salary is just one component of the overall compensation package.

Benefits

• 401K with company match