Associate Director/Director, Patient Marketing

About the role

At Adneuris Therapeutics, a wholly owned subsidiary of Tris Pharma, we are transforming treatment for patients around the world suffering from acute and chronic pain and addiction. The Associate Director/Director, Patient Marketing is a core member of the Cebranopadol launch team, responsible for developing and executing the US patient/consumer marketing strategy, patient-focused launch plan, and omnichannel engagement campaigns and materials.

The incumbent plays a key role in shaping and implementing a comprehensive consumer marketing strategy aligned with the overall brand strategy and coordinated with HCP marketing efforts to ensure consistent brand messaging and customer engagement. This role requires effective cross-functional collaboration with Regulatory, Medical, Access, Analytics, Policy, and other commercial teams. As a hands-on member of the Marketing team, the incumbent contributes to both strategic planning and tactical execution, driving patient and caregiver engagement within the Pain Management therapeutic area.

Responsibilities

• Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials, and channels are prepared to support a successful product launch and post-launch growth.
• Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months.
• Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment adherence, and support, aligned with brand objectives and commercial goals.
• Leads development, review, and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies.
• Collaborates closely with Market Access and other cross-functional stakeholders to develop, launch, and optimize patient support programs, HUB services, and patient access initiatives that enhance the patient experience and support treatment initiation, adherence, and persistence.
• Establishes and manages relationships with patient advocacy organizations, patient communities, influencers, and other external stakeholders to strengthen disease education, patient support, and brand engagement initiatives.
• Partners closely with HCP Marketing, Market Access, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional teams to ensure aligned brand strategy, messaging, and seamless customer experience across stakeholder audiences.
• Monitors market dynamics, competitive activity, consumer behavior, and campaign performance; leverages analytics, KPIs, and customer insights to optimize marketing effectiveness and identify growth opportunities.
• Leads agency partners and manages budgets, resources, and operational processes to ensure timely, high-quality execution of marketing initiatives and achievement of business objectives.

Requirements

• Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
• Minimum 8 years of progressive pharmaceutical or biotechnology marketing experience, including at least 5 years of direct-to-consumer (DTC)/patient marketing experience in the US market.
• Demonstrated experience leading patient marketing strategy, commercialization, and launch planning for prescription pharmaceutical products.
• Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations.
• Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence, and support programs.
• Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization.
• Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making.
• Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans, and patient-facing initiatives for novel therapies in the US market.
• Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and the healthcare ecosystem.
• Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development.
• Experience developing and managing relationships with agencies, vendors, advocacy organizations, and other external partners.
• Experience with digital marketing platforms, CRM systems, customer engagement technologies, and marketing analytics tools.
• Experience in Pain Management, Neuroscience/CNS, or related therapeutic areas is a plus.

Schedule

This is a hybrid work environment requiring local candidates to work the majority of the week in our Monmouth Junction, NJ office. Non-local candidates must be able to come into the office multiple times a month.

Pay

Anticipated salary range:

• Director: $185,000 to $230,000/year
• Associate Director: $175,000 to $205,000/year

Base salary and title offered are contingent on assessment of the candidate’s education and experience level relative to the requirements of the position and a review of related industry standards and internal equity.

Benefits

• Bonus eligibility
• Medical, dental, and vision insurance
• Prescription insurance
• 401K with company match
• Life insurance
• Paid company holidays
• Paid time off (PTO)
• Paid volunteer time
• Employee Resource Groups