Associate Director/Director, Patient Marketing (US)

Position Summary

The Associate Director/Director of Patient Marketing plays a critical role in enabling the success of apitegromab, Scholar Rock's phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). This role involves leading the non-personal promotion strategy and execution for patients, including websites, media, and new digital platforms, ensuring a deeply patient-centric approach.

Position Responsibilities

• Develop and execute the end-to-end omni-channel strategy for U.S. patient strategy & execution, translating strategy into high-quality, compliant patient-facing tactics.

• Owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM.

• Optimize digital performance through analytics and audience insights, maximizing ROI across paid, owned, and earned digital channels.

• Lead the strategy and execution of new digital platforms, such as YouTube, Reddit, Apps, or innovative digital partnerships, ensuring consistency and excellence across all patient touchpoints.

• Build and maintain strong, trusted relationships within the SMA patient and caregiver community, partnering with Patient Advocacy and the Patient Relationship agency to ensure patient feedback is incorporated and the patient voice is accurately reflected in patient materials.

• Champion innovation in patient engagement, continuously evolving approaches to improve the patient experience across the journey.

• Serve as a core member of the U.S. Marketing Team, partnering closely with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance to ensure strong alignment between patient marketing initiatives and patient support programs.

• Communicate and champion patient brand strategy with internal stakeholders and external partners.

• Partner with agency-of-record and media agency to deliver high impact patient marketing initiatives, driving strategic value, innovation, and executional excellence.

• Lead the development of patient-facing assets, event kits, and materials to support consistent execution across the field.

• Prioritize post launch critical tactics and optimize the budget, demonstrating strong fiscal discipline and accountability.

• Support post launch readiness, participate in promotional review processes, and ongoing optimization of patient tactics.

Candidate Requirements

• Bachelor’s degree required; advanced degree preferred.

• 6+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. patient/consumer marketing.

• 6+ years of experience leading the development and execution of integrated digital marketing strategies creating compliant, data-driven campaigns that increased patient engagement.

• Demonstrated success leading patient marketing strategy and execution in specialty or rare disease environments.

• Experience in neurology, neuromuscular disease, or rare disease strongly preferred.

• Deep commitment to patient centricity with the ability to translate insight into impactful, compliant engagement.

• Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.

• Proven ability to lead agencies, manage budgets, and operate effectively in a matrixed organization.

• Excellent communication, influence, and stakeholder-management skills.

• Entrepreneurial mindset with comfort operating in a first-launch, high-growth environment.

• Willingness to travel as needed (anticipated up to :30%).