Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease

Key Responsibilities

• Lead the development, activation, implementation and optimization of omnichannel marketing strategies across owned, paid, and earned channels, with a focus on consumers and health care providers
• Design and implement integrated media campaigns leveraging digital, CRM, and web and field platforms to drive engagement across the customer journey and achieve business outcomes
• Partner cross-functionally with Brand, Field, Insights & Analytics, IT, Legal, Regulatory, Medical, and external agencies to ensure seamless execution and alignment to business objectives
• Translate advanced analytics, segmentation, and behavioral insights into targeted, personalized engagement strategies
• Establish test and learn methodologies, identifying and testing hypotheses in channels to establish proof of concept
• Own and optimize CRM and web solutions to support scalable, customer-centric engagement at key moments of influence
• Drive continuous optimization through performance measurement, testing, and learning, with a strong bias toward action and delivery
• Champion data-driven decision-making, ensuring campaigns are grounded in customer needs, behaviors, and preferences
• Manage agency partners and external vendors to ensure excellence in strategy, execution, and operational rigor
• Contribute to enterprise-wide omnichannel capability-building, sharing best practices and elevating standards across teams
• Operate effectively within a matrixed environment, balancing multiple priorities while maintaining strong accountability for outcomes

Qualifications

• Minimum of 8+ years of pharmaceutical or life sciences marketing experience, with demonstrated success in omnichannel strategy, data-driven solution design, and media activation
• Proven expertise in omnichannel campaign development, media strategy, CRM platforms, and web-based engagement solutions
• Strong understanding of customer journeys, behavioral segmentation, and data-driven personalization approaches
• Experience working with analytics teams and translating insights into measurable marketing impact
• Ability to thrive in fast-paced, highly collaborative, and matrixed environments with both internal and external partners
• Experience across consumer, primary care, and rare disease marketing is strongly preferred, with demonstrated success navigating complex therapeutic areas and customer ecosystems
• Experience with market access and/or diagnostics is a plus
• Agency management experience and direct collaboration with analytics partners strongly preferred
• Strategic mindset with a strong track record of execution excellence and results delivery
• Highly analytical, detail-oriented, and outcomes-focused, with a passion for continuous improvement

Skills

• Communication & Cross-functional Influence
• Critical Thinking & Business Agility
• Customer Engagement
• Marketing Fundamentals
• Mentoring/ People Development
• Omnichannel Strategy
• Product / Business Knowledge
• Project Mgmt. / Data Analytics

Pay

The annual base salary range for the Associate Director, Omnichannel Marketing & Media – Alzheimer’s Disease is from $189,000 - $248,000.

Benefits

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