Associate Director of Marketing, Partnerships, and Recruitment (GSRM)

About the role

The Maurice R. Greenberg School of Risk Management and Insurance (GSRM) at St. John’s University seeks an Associate Director of Marketing, Partnerships, and Recruitment to advance the visibility, enrollment, and industry engagement efforts of GSRM.

Responsibilities

• Develop, implement, and assess an integrated marketing and communication plan for GSRM's academic programs, events, and initiatives.
• Partner with the University's Marketing and Communications team to align GSRM branding with institutional standards while highlighting its distinctive industry reputation.
• Create content for digital, print, and social media platforms that tell GSRM's story and showcase student success, faculty expertise, and industry connections.
• Track and analyze marketing metrics to inform future strategies and ensure measurable results.
• Oversee the production of recruitment materials, event collateral, and digital campaigns tailored to GSRM's audiences (prospective students, employers, alumni, and industry partners).
• Serve as the liaison to Undergraduate and Graduate Admission for all GSRM-related recruitment and enrollment efforts.
• Design and execute recruitment strategies to increase applications, yield, and diversity among undergraduate and graduate students.
• Represent GSRM at recruitment events, information sessions, professional conferences, and industry networking opportunities. Cultivate relationships with high schools, universities, and professional organizations that serve as pipelines for GSRM programs.
• Provide program-specific presentations, webinars, and one-on-one consultations to prospective students and their families.
• Collaborate with academic advisors, faculty, and alumni to support admitted student conversion and enrollment goals.
• Strengthen existing corporate and organizational partnerships and establish new ones that enhance experiential learning, internships, scholarships, and employment opportunities for students.
• Work closely with the GSRM Board of Overseers, alumni network, and industry leaders to identify strategic collaborations that elevate the school's profile and impact.
• Coordinate GSRM-sponsored events, such as executive panels, networking receptions, and industry conferences, to increase engagement and visibility.
• Support employer relations initiatives in collaboration with the University Career Services team.
• Develop and manage annual goals, budgets, and timelines for marketing, recruitment, and partnership initiatives.
• Provide regular reports on recruitment outcomes, partnership engagement, and marketing performance to the Executive Director and senior leadership.
• Stay informed on trends in risk management, insurance, and higher education recruitment to ensure GSRM remains competitive and innovative.

Requirements

• A Bachelor's degree or equivalent is required.
• Minimum of 5-7 years relevant experience with progressive leadership responsibilities is required.
• Relevant admission and recruitment experience is required.
• Excellent analytical, communication, organizational, and interpersonal skills required.
• Understanding of discretion related to handling confidential information is required.
• Flexibility to work early mornings, evenings, and weekends is required.

Qualifications

• A Master's degree in Marketing, Business Administration, Communications, or a related field is preferred.
• Experience in higher education is preferred.
• Experience in marketing, recruitment, or partnership development, ideally within higher education or the insurance/risk management industry is preferred.
• Proven success in developing and executing marketing campaigns and strategic recruitment initiatives is preferred.
• Experience managing corporate and institutional partnerships is preferred.
• Demonstrated ability to think strategically, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment is preferred.
• Proficiency with CRM systems (Slate preferred), digital marketing tools, and data analytics platforms is preferred.

Skills

• Strategic thinker and creative marketer
• Strong relationship management skills
• Deep understanding of risk management, insurance, and actuarial science industries

Benefits

St. John’s University offers an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John’s performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.