Associate Director, Membership
Institutional Responsibilities
Demonstrate passion and enthusiasm for the work of OMCA, a multi-disciplinary museum with an unparalleled collection of California art, history, and natural science; an institution that is deeply rooted in community and proudly serves as a civic anchor for Oakland and the Bay Area.
Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives.
Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives.
Position Duties and Responsibilities
Design and implement membership renewal campaigns, and explore opportunities for automations in the membership engagement and renewal cycle.
Design and implement acquisition campaigns to obtain new members using direct mail, onsite, and online solicitations.
Plan and execute Annual Fund campaigns.
Leverage data to analyze successes and iterate in future campaigns.
Partner with the Visitor Experience and Marketing teams to maximize the membership opportunity to those onsite and through social media and other marketing channels.
Oversee OMCA’s Member engagement journey, including marketing, communications, onsite events and other member activations.
Create and manage the annual budget for OMCA’s membership program, including detailed revenue projections and expenses that can be articulated as part of larger strategies.
Create and support systems and procedures to ensure accurate data entry and reporting for Membership and the Annual Fund.
Manage and cultivate relationships with OMCA colleagues, outside consultants, and vendors for design, printing, production, mail services, list exchange, and e-commerce.
Lead initiatives as a project manager, with the ability to see larger strategies while also managing numerous details.
Act as a collaborative leader helping OMCA identify and implement earned revenue opportunities, understand and use data effectively, and embrace our vision for a thriving museum.