Jobs · Advertising · Texas

Associate Director, Investment

Digitas North America · Plano, TX · 1 mo ago
HybridAdvertising$97k–$149k/yrFull-time

Overview

Digitas’ world-class Commerce Media team is responsible for all Retail media activation in this increasingly addressable and shoppable world, including display, video, Sponsored Product Ads and native ad formats. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Commerce Media specialists deliver optimal solutions that drive our clients’ business forward. We’re looking for an outstanding Associate Director- Commerce Media—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple brands and/or pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. Sound like you? Read on.

Responsibilities

  • Directing and managing the daily workflow of Digitas’ commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps
  • Interfacing with media strategy teams to build strategic shopper-focused campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Serving as a true expert and educating internal commerce media teams on the RMN offerings, RMN search or display campaign setup and optimization strategies
  • Assuming accountability and ownership of campaign execution in platforms on Amazon
  • Building and maintaining strong relationships with commerce media partners
  • Developing and maintaining quality control procedures for campaign implementations
  • Understanding and effectively communicating our agency’s value proposition in the commerce space, as related to the growth of current and prospective agency accounts
  • Monitoring and reporting on campaign performance
  • Participating in forecasting exercises for senior management

Qualifications

  • Six to nine years of deep experience in RMN search and display media buying
  • Expertise in activating search and display campaigns within Amazon platforms
  • Experience with RMN campaign management platforms, such as Pacvue or Skai
  • In depth understanding of media planning and programmatic buying
  • Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
  • Strong fluency with the digital media ecosystem– you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
  • Extensive experience in a client service position or role
  • The ability to organize and manage your work and that of the junior staff on the team
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
  • Strong presentation skills and presenting to key stakeholders or senior leadership with confidence
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas
  • A four-year college degree

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