Associate Director, Investment

About the role

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports can provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.

The Associate Director reports to a Director within a vertical team structure and will have marketplace, interagency, and client-facing responsibilities.

Responsibilities

• Maintain client relationships where applicable
• Contribute to new business efforts including research, ideation, pricing, and presenting
• Analyze, identify, and realize compelling insights and trends and apply those to buy executions
• Elevate strategic thinking at all levels, inspiring and creating new ideas that permeate across our people
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and needs
• Work in direct cooperation with respective strategy teams
• Interact with members of other SBUs as the respective disciplines of those SBUs are pertinent to proposed and executed media investments and sponsorship marketing strategies
• Develop expertise and serve in an advisory capacity on all emerging TV trends (i.e., Programmatic, Addressable, OTT)
• Provide oversight to junior level and supervisory staff by providing oversight to their buys and aiding them in identifying insights and trends
• Lead multiple projects concurrently, while prioritizing the most important, right-fit opportunities at hand

Requirements

• 5-7 years’ experience as a member of a Local Video Investment team
• Track record of negotiating complex strategic partnership agreements
• Proficient in analyzing and interpreting data and insights to help drive and inform meaningful insights
• Strong business acumen and interpersonal skills
• Excellent verbal and written communication skills, as well as the ability to work effectively across internal and external organizations
• Highly effective mentor, motivator, and leader of junior level staff
• Strength in relationship development and management, as it pertains to clients, partners, and coworkers
• Able to hit and exceed targeted goals and deliverables as agreed upon
• Drive to be proactive and bring an informed point of view to deliver the highest quality of work
• Ability to develop ideas independently and thrive in a fast-paced environment

Preferred Qualifications

• Understanding of Sports/Media business models preferred
• Experience working in a related role in the sports/media industry
• A personal passion for sports and/or media technology
• Background within the Television & Digital buying systems (e.g., DDS & Prisma)

Pay

$70,000–$125,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.