Associate Director, Integrated Marketing, Constituent Events

About the role

The Associate Director, Integrated Marketing develops and executes integrated marketing and communications strategies that advance registration, fundraising and engagement for the Alzheimer's Association's constituent events portfolio. Working across the Concern & Awareness team and with business partners, this role leads audience-centered messaging, campaign execution and content development that connects constituents to the Association's mission and impact. The role also oversees the creation of marketing resources, templates and communication tools that enable consistent and effective event promotion and execution across Chapters nationwide.

Responsibilities

• Serves as a key member of the Integrated Marketing team, helping drive full funnel marketing strategy for the organization’s signature constituent events, including Walk to End Alzheimer’s, Do What You Love to End ALZ and Ride to End ALZ.
• Strategic Planning and Partnership: Partners with the Senior Associate Director, other members of the Concern and Awareness team and business partners to develop and execute integrated marketing and communications plans that drive event registration and fundraising.
• Project Management and Execution: Develops creative briefs, project timelines and comprehensive project plans in support of Constituent Events business objectives. Manages campaign planning, messaging, marketing collateral development, tactical execution and the tracking and reporting of success metrics to ensure effective delivery of strategic marketing and communications initiatives.
• Demonstrates a strong understanding of constituent journeys and audience segmentation, tailoring communications for diverse stakeholder groups, including National Teams, sponsors, team captains, company teams and participants.
• Provides strategic guidance on content development across paid media, earned media, social media, direct marketing and other channels, while collaborating with business partners and team members to edit, proofread and ensure message consistency and quality.
• Advises on messaging strategies that translate the Association's latest research, public policy priorities, mission impact and key organizational initiatives into relevant, compelling communications that inspire engagement and action.
• Directs and coordinates the development of constituent event marketing assets and content across multiple platforms and channels, including advertising campaigns, websites, digital and print materials, merchandise and event communications.
• Oversees