Associate Director, Integrated Marketing

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We must not repeat job title as heading. No Job ID etc. Remove boilerplate like application instructions, EEO, etc. We need to parse the posting. Key sections: - Team Overview / Position Summary: could be "About the role". Use

About the role

with prose. - Responsibilities: list of duties. The posting has "Essential Functions (Duties & Responsibilities**):" with subsections: Campaign Planning and Implementation, Game Day Promotions and Performance Marketing, Corporate Programming Marketing, Fan Growth and Engagement, Team Leadership. Also includes bullet-like paragraphs. We'll need to extract duties as list items. Use

• for any list of duties/requirements/benefits. So we need to convert each duty bullet into
• . The posting uses paragraphs but we can treat each sentence as list? Better to group each major responsibility as list items. - Requirements: Education, Previous Experience, Technology Capabilities, Knowledge, Skills, Abilities. Could be under Requirements or Qualifications. We'll decide: Use

  Requirements

  and list education, experience, tech capabilities, knowledge/skills as
  • . Or separate Qualifications and Skills sections. The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can have multiple: Requirements, Qualifications, Skills. But we need to avoid thin sections. We can combine education and experience under Requirements, and skills under Skills. Or Qualifications could be education+experience, Skills separate. Let's decide: Requirements: Education and Previous Experience. Qualifications: Technology Capabilities. Skills: Knowledge, Skills, Abilities. But we need to ensure we don't create sections with filler like "N/A". Physical Demands: N/A - we should drop that. Location, Travel, Hours: we could include Schedule? The posting mentions Hours: after-hours mandatory, evenings weekends holidays. That's schedule info. So we can include

    Schedule

    with prose. Pay: we have pay range $125,000 - $135,000 annually. So include

    Pay

    with that. Benefits: not mentioned besides maybe not. No benefits details. So we should not create Benefits section. Location: not a heading per list; we could fold into a short

    maybe under About the role? But instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

    or drop it. Location could be minor metadata; we could include a short

    after About the role. But we have no heading for location. We'll just include a

    with location and travel maybe. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all details from responsibilities, etc. We must not drop any substantive info. So we need to capture each duty point. Let's extract responsibilities: Under Campaign Planning and Implementation: - Develops and implements marketing strategies to drive business goals year-round for both on-court and off-court initiatives - Builds, leads and actualizes cross-functional marketing campaigns to serve revenue drivers, celebrate basketball and drive a holistic narrative across the NBA season - Generates strategic guidance to brief in concepts, develop creative messaging, build assets and ensure comprehensive content to promote individual game nights, key match ups and special NBA and Lakers moments to drive ticket sales and promote Lakers sponsors - Collaborates seamlessly with creatives and production teams to deliver high-quality campaigns - Manages agency and freelance support, as needed, to ensure timely delivery - Ensures internal alignment and partner integration across all marketing campaigns - Accountable for all marketing campaigns to be built with reasonable and achievable timelines and budgets, right-sized to achieve goals and deliver high-performing and engaging reach and conversion - Partners with the NBA to maximize reach and opportunity and ensure alignment with league guidelines Game Day Promotions and Performance Marketing: - Develops best-in-class game night promotions for a premium experience to drive ticketing, sponsorship activations and fan engagement - Creates and implements a rinse and repeat, layered system for game day promotions, that recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources - Leverages a range of platforms – email, web, app, social, broadcast – to drive awareness and conversion, working with channel experts to drive best-in-class marketing - Drives tune in to support broadcast ratings and streaming Corporate Programming Marketing: - Serves as the primary marketing point of contact for sponsor-related programming, overseeing ideation, development and execution of sponsor marketing assets - Drives value to sponsors by ensuring marketing best practices are implemented across contracted tactics that balances optimized performance and sponsor needs - Ensures pitched and final sponsor deliverables and content align with the Lakers brand - Ensures contractual deliverables are translated into clear, executable plans and properly tracked - Leads proactive planning, tracking and implementation of sponsor program execution deadlines - Oversees sponsorship engagements across game day marketing - Educates Corporate/Global Partnerships teams on marketing best practices, performance benchmarks and Lakers brand standards Fan Growth and Engagement: - Develops and leads fan initiatives to support growth and engagement to drive revenue opportunities - Leads Lakers fan club development, planning and execution to drive interest and acquisition that translates to revenue growth and supports an omnichannel experience for consumers - Integrates international markets and tactics into Lakers campaigns where appropriate to drive international fan growth and engagement - Manages agency teams to build and implement plans across Lakers China social platforms that optimize opportunities to drive growth across Greater China - Maintains a strong pulse on trends, culture, and nuances that drive fandom across the world and brings innovative ideas to the table Team Leadership: - Drives expectations for the highest quality work, delivered against organization goals - Supports team development to continually improve quality and increase efficiency - Partners daily with cross-functional teams to ensure effective project management and resourcing to meet deadlines and keep pace with the rapid nature of the business - Perform other duties as assigned by executive management - Responsibilities subject to change based on organizational needs and direction from management. We need to include all these as list items. Could group under subheadings? Not required; just a list. Now Education: - Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred Previous Experience: - Minimum 8-10 years in marketing, minimum 5 years in brand or integrated marketing - Minimum 5 years people management experience - Proven success launching and implementing integrated marketing campaigns for high-profile global brands Technology Capabilities: - Adobe Creative Suite - Understanding of asset design and production requirements across platforms - Project Management Software (Jira, Trello, Wrike) - Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint) Knowledge, Skills, Abilities: - Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement - Ability to develop, guide and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement and marketing promotions - Works at both a strategic level as well as operating day-to-day activities - Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements - Ability to simultaneously manage multiple programs at varying scales with mixed deadlines - Ability to work in a high-energy, fast-paced, dynamic environment and make quality decisions - Comfortable managing effectively and staying nimble with changing information - Can roll with the read and react nature of a team business and the sports landscape while still reaching business objectives - Detail-oriented and a logical approach to problem solving - Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and defined budget - Ability to balance tactical innovation and continued relevance while embracing a legacy organization - Understanding of sponsor program nuances - A passion for basketball and sports business Now Pay: $125,000 - $135,000 annually. Also note that actual compensation based on factors. Schedule: Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays. Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site events. Travel: Up to 10% of the time. We could combine location and travel into a short

    maybe after About the role. Now About the role / Position Summary: The posting includes "Team Overview:" and "Position Summary:" paragraphs. We'll combine into About the role. Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive engagement, promote business campaigns and convert revenue. Considering the full marketing mix with a spotlight on digital, social and performance marketing, the Integrated Marketing team is responsible for developing marketing strategies and executing detailed marketing plans, overseeing and implementing the campaign process end-to-end. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based to reach business objectives and drive conversion. Position Summary: The Associate Director of Integrated Marketing is responsible for leading the development and execution of Los Angeles Lakers marketing plans across a range of campaigns and business initiatives. This end-to-end role acts as a center point for the marketing team, spearheading plans to reach fans and drive business goals including ticket sales and sponsorship programming. This role is responsible for working cross-functionally to develop assets and tactics, considering all marketing touchpoints across paid, earned and owned. The ideal candidate is a strategic marketer, proactive planner, successful decision maker and results-driven collaborator who can simultaneously manage long-term and short-term projects across the marketing lifecycle. This role leads marketing campaigns throughout the year, with an emphasis on game-night promotions, tentpole campaigns and brand storytelling. We'll put that as prose under

    About the role

    . Now we need to output only HTML fragment, no /, no markdown fences. We'll produce:

    About the role

    ... (combined team overview + position summary)

    Responsibilities

    • ... each duty
    ...

    Requirements

    • Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
    • Minimum 8-10 years in marketing, minimum 5 years in brand or integrated marketing
    • Minimum 5 years people management experience
    • Proven success launching and implementing integrated marketing campaigns for high-profile global brands

    Qualifications

    • Adobe Creative Suite
    • Understanding of asset design and production requirements across platforms
    • Project Management Software (Jira, Trello, Wrike)
    • Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

    Skills

    • Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement
    • Ability to develop, guide and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement and marketing promotions
    • Works at both a strategic level as well as operating day-to-day activities
    • Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements
    • Ability to simultaneously manage multiple programs at varying scales with mixed deadlines
    • Ability to work in a high-energy, fast-paced, dynamic environment and make quality decisions
    • Comfortable managing effectively and staying nimble with changing information
    • Can roll with the read and react