Associate Director, HCP Marketing – Pulmonology

About the Role

The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for COPD in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships. The Associate Director will partner closely with cross-functional and alliance teams to advance product growth, contribute to the brand's financial success, and strengthen its leadership position in Pulmonology. This position reports to the Director, Pulmonology HCP Marketing.

Responsibilities

• Leading the HCP marketing strategy for the COPD indication, ensuring full integration with the broader brand strategy.
• Acting as a key advocate for the product strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical partners.
• Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
• Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
• Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
• Ensuring all marketing programs align with corporate policies, regulatory/ethical frameworks, and alliance standards.
• Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.

Qualifications

• Bachelor's degree required; MBA strongly preferred.
• 10+ years of progressive experience in the pharmaceutical/biotech industry or related field.
• 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
• Respiratory and/or Immunology experience strongly preferred.
• Demonstrated success in navigating complex alliance or co-promotion partnerships.

Skills

• Combine strategic and scientific competence with an ability to translate insights into actionable marketing strategies.
• Have a proven track record of leadership and influence across organizational levels.
• Bring exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences—both technical and non-technical, including senior executives.
• Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace.
• Demonstrate organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
• Thrive in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
• Possess strong experience in managing agencies and external partners, ensuring creative excellence and accountability.
• Are disciplined in managing budgets and resources aligned to strategic objectives.

Pay & Schedule

• Salary range: $157,200.00 - $256,600.00 annually.
• Sleepy Hollow, NY for 4 days a week in office.