Associate Director Pulmonology, Marketing (HCP)
About the role
The Associate Director of HCP Marketing will lead healthcare professional marketing strategy and execution for Asthma indications in the U.S. This highly visible role requires a forward-looking individual with deep marketing expertise and the ability to navigate complex alliance partnerships.
Responsibilities
Leading the HCP marketing strategy for the Asthma indication, ensuring full integration with the broader brand strategy.
Acting as a key advocate for the brand strategy, clearly articulating priorities and ensuring alignment across Regeneron, Sanofi, and other critical stakeholders.
Overseeing the development of HCP engagement strategies, messages, and tactical campaigns tailored to Pulmonologists and Advanced Practice Providers.
Building and deploying a competitive market strategy that proactively addresses evolving competitors and market dynamics.
Driving strong cross-functional and alliance collaboration, partnering with Sales, Medical Affairs, TLLs, Market Research, Market Access, Regulatory, Legal, Clinical, and HEOR to deliver cohesive, compliant, and impactful initiatives.
Ensuring all marketing programs comply with corporate policies, regulatory/ethical frameworks, and alliance standards.
Tracking and managing marketing spend, timelines, and deliverables to meet budget, scope, and performance expectations.
Requirements
Combining strategic and scientific acumen with an ability to translate insights into actionable marketing strategies.
Having a proven track record of leadership and influence across organizational levels.
Bringing exceptional communication and presentation skills, with the ability to simplify and convey complex strategies to diverse audiences both technical and non-technical, including senior executives.
Excel in execution and project management within a fast-paced, dynamic, and competitive marketplace.
Demonstrating organizational agility, adapting priorities and strategies to external market shifts or internal dynamics.
Thriving in cross-functional and alliance settings, effectively shaping collaboration, alignment, and decision-making.
Excelling in managing agencies and external partners, ensuring creative excellence and accountability.
Being disciplined in managing budgets and resources aligned to strategic objectives.
Qualifications
A Bachelors degree required; MBA strongly preferred.
10+ years of progressive experience in the pharmaceutical/biotech industry or related field and 8+ years of U.S. commercial experience in pharmaceutical/biotech marketing, product management, or related areas.
Respiratory and/or Immunology experience strongly preferred.
Skills
Strategic thinking and execution.
Strong cross-functional collaboration.
Effective communication and presentation skills.
Ability to manage budgets and resources.
Experience with agency management.
Benefits
Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support benefits.
Pay
$157,200.00 - $256,600.00 annually
Schedule
Full time