Associate Director, Eye Care Portfolio Marketing

AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, and products and services in our Allergan Aesthetics portfolio.

About the role

The Associate Director, Eye Care Portfolio Marketing leads the strategy, development, and execution of integrated strategic marketing plans for key assets in the Eye Care portfolio, including LOE brands and Interventional Glaucoma. This role focuses on strategic planning for LOE brands to optimize assets over the brand lifecycle, driving performance through market analysis, resource prioritization, and cross-functional leadership to achieve sales, profit, and long-term business objectives.

The position partners closely with Commercial Leadership, Market Access, Finance, and broader Marketing teams to shape strategic direction, optimize channel execution, and support the continued success of LOE brands and the broader Eye Care portfolio. Responsibilities include developing marketing strategies, supporting lifecycle planning, and ensuring alignment with Eye Care business priorities.

This role also leads patient activation and brand efforts, including strategy development, implementation, budget management, and ROI analysis, while advancing portfolio objectives through cross-functional influence and agency/vendor management.

Responsibilities

• Collaborate with Marketing Director(s) and business leaders to build, manage, and execute marketing plans to achieve business objectives, including patients’, market, and financial results.
• Drive and participate in business and marketing planning processes.
• Demonstrate and utilize a holistic understanding of financial planning.
• Lead and manage direct teams and external partnerships.
• Influence business leaders and collaborate cross-functionally to deliver business results.
• Manage and monitor the P&L of product responsibilities.
• Grow brand/product penetration, share, and awareness.
• Develop next-generation products and/or enhancements, leveraging the patient journey.
• Direct and manage projects, including execution of marketing plans, initiatives, and tasks.
• Lead the development and execution of plans for key LOE brands.
• Partner with Market Access, Finance, Sales, and key stakeholders to define and align on Market Access and Pricing strategies, including potential growth avenues beyond LOE (e.g., DTP, Rx to OTC strategies).
• Monitor market dynamics and competitive activity to identify risks and opportunities, translating insights into actionable strategies.
• Oversee resource allocation, budget management, and forecast planning to support business objectives and financial performance.
• Collaborate with Finance and Market Access to evaluate business cases, optimize investment decisions, and prioritize across channels and brand initiatives.
• Manage agency, vendor, and external partner relationships to ensure effective execution and operational excellence.
• Build and sustain strong cross-functional relationships with internal stakeholders across Marketing, Sales, Market Access, Finance, Medical, HEOR, Legal, Regulatory, APEX/Marketing Analytics, and Compliance.
• Contribute to lifecycle planning and broader Eye Care portfolio strategy in support of long-term brand success.

Qualifications

• Bachelor’s degree in a related field; MBA preferred.
• 7–9 years of experience in Market Access and/or Marketing (pharmaceutical experience preferred).
• Minimum 3 years of product management experience in pharmaceuticals; market access experience preferred.
• Market access marketing experience highly desired.
• Experience with lifecycle management strongly preferred.
• Experience in pharmaceutical or healthcare marketing required.
• Knowledge of patient access, reimbursement, and verification of benefits preferred.

Skills

• Deep understanding of market access and payer landscape.
• Strong grasp of marketing principles within the healthcare industry.
• Demonstrated ability to lead strategy in a complex, matrixed organization.
• Strong analytical, financial, and business acumen.
• Ability to influence cross-functional partners and external stakeholders.
• Excellent communication, storytelling, presentation, and decision-making skills; ability to simplify complex information.
• Proven ability to manage budgets, forecasts, and resource allocation.
• Experience developing and executing integrated channel strategies.
• Strong problem-solving and organizational skills.
• Ability to work effectively in a team environment.
• Ability to travel up to 35%.

Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Eligibility to participate in long-term incentive programs.

Continuous sitting for prolonged periods may be required.