Associate Director, Direct To Patient Marketing

About the role

The Associate Director, Direct-to-Patient (DTP) Marketing supports the execution and day-to-day management of Zimmer Biomet’s consumer-facing marketing programs that drive patient acquisition, engagement, and conversion across the musculoskeletal care journey.

Responsibilities

• Manage the execution of multi-channel consumer marketing campaigns across paid media, search, display, social, email, and point-of-care channels, ensuring on-time delivery and alignment with strategic objectives.
• Coordinate lifecycle and nurture program execution that guides patients from disease education through treatment consideration and conversion, tracking performance at each stage of the journey.
• Maintain and report on the consumer marketing measurement framework, tracking KPIs across the patient journey and delivering regular performance dashboards and insights to leadership.
• Support budget tracking, forecasting, and reconciliation across consumer marketing channels and agency partners to ensure fiscal accountability and optimize spend efficiency.
• Manage day-to-day agency and vendor coordination, including creative briefing, timeline management, deliverable review, and ensuring alignment with brand and compliance standards.
• Collaborate with Digital, IT, and Data teams to support marketing technology operations including systems, consent management, analytics tools, and marketing automation platforms.
• Coordinate the operational execution of Zimmer Biomet’s celebrity ambassador and influencer campaigns, supporting integration into the broader marketing funnel and tracking engagement metrics.
• Gather and synthesize patient insights, market research, and behavioral data to support audience segmentation, personalization initiatives, and campaign optimization recommendations.
• Ensure all consumer-facing content and campaigns are routed through applicable regulatory and compliance review processes (e.g., FDA, HIPAA, GDPR) and maintain documentation accordingly.
• Partner cross-functionally with Sales, Medical Education, Clinical, Legal, and Compliance teams to coordinate patient and provider communications and support market development initiatives.
• Contribute to the development of standardized processes, workflows, and templates to enable scalable, efficient, and repeatable campaign execution across the DTP marketing ecosystem.
• Monitor industry trends, competitive activity, and emerging digital marketing best practices, surfacing insights and recommendations to inform DTP program innovation.

Requirements

• Bachelor’s degree and 5+ years of related experience, or High School Diploma (or equivalent) and 9+ years of related experience required.
• Demonstrated experience in consumer marketing, digital marketing, or performance marketing for direct-to-patient, direct-to-consumer, or consumer healthcare marketing with the ability to execute multi-channel campaigns driving engagement, conversion, and measurable business outcomes required.
• Proficiency in marketing analytics, reporting tools, and data-driven campaign optimization across digital channels including media, web, CRM, and lifecycle marketing.
• Experience in marketing automation platforms, CRM/CDP systems, or related marketing technology tools.
• Experience in MedTech, medical device, pharmaceutical, or other regulated healthcare industry preferred.
• MBA or equivalent advanced degree a plus.

Qualifications

• Strong analytical skills with the ability to track campaign KPIs, build performance dashboards, and translate data into actionable optimization recommendations.
• Working proficiency in marketing automation platforms, CRM/CDP systems, and digital marketing tools with the ability to manage workflows and support process improvement.
• Ability to build productive working relationships, coordinate across diverse stakeholders, and manage deliverables in a complex, matrixed organization.
• Foundational knowledge of healthcare marketing regulations (e.g., FDA, HIPAA, GDPR) and familiarity with medical-legal-regulatory review processes in a MedTech or life sciences environment.
• Strong written and verbal communication skills with the ability to manage multiple projects simultaneously, maintain attention to detail, and deliver clear status updates to leadership.

Skills

• Consumer Marketing Execution
• Data Analysis & Performance Reporting
• Marketing Operations & Technology
• Cross-Functional Coordination
• Regulatory Awareness & Compliance
• Communication & Project Management

Benefits

Zimmer Biomet offers a comprehensive benefits package including:

• Location-specific competitive total rewards
• Wellness incentives
• A culture of recognition and performance awards
• Employee resource groups (ERGs)
• A flexible working environment

Pay

$145k to $175k plus target bonus

Schedule

Full-time position