ASSOCIATE DIRECTOR, DIRECT I/O

The Role

We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy.

Responsibilities

• Lead the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Develop an intimate understanding of the client's business, marketing objectives, and KPIs
• Work closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Lead the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increase operational efficiencies within the team across planning, activation, reporting, and Ad Ops
• Negotiate program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identify opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bring new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Partner with Programmatic leads for holistic Display/Video strategy

Requirements

This person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking.

Qualifications

• 5+ years of directly related experience and full-funnel marketing experience preferred
• Expert knowledge of the digital media landscape across display, video, social and content
• Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Strong process development skills
• Proven experience in training and developing others
• Innate curiosity and a desire to challenge the status quo
• Ecommerce, Retail, Luxury, or DTC vertical experience is a plus

Skills

Not specified

Benefits

At Wpromote, we offer:

• A remote-first culture
• Unlimited PTO
• Extended holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

Pay

The anticipated annual salary for this role will range from $90,000 – $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.

Schedule

This position may be performed remotely in most states within the US, with some exclusions