Associate Director, Diageo Integrated Partnerships

About the role

The Diageo Partners team develops and delivers integrated, direct-to-publisher solutions across premium video, digital, content, sponsorships, experiential and emerging media. The Associate Director will bridge investment and content partnership expertise, translating Diageo’s business and brand objectives into innovative, scalable programs that connect paid media, custom storytelling and real-world experiences. This role will lead partner strategy, negotiation and activation while ensuring every recommendation meets Diageo’s audience, brand safety, responsible marketing and measurement requirements.

Responsibilities

• Help shape the vision, priorities and ways of working for the Diageo Partners team across video, digital direct-to-publisher investment, content and experiential programs
• Translate brand, audience and communications strategy into integrated partner opportunities that support awareness, engagement, consideration and conversion objectives
• Develop strong recommendations grounded in audience insight, cultural relevance, marketplace intelligence, big ideas and clear activation plans
• Identify opportunities across premium publishers, television and streaming companies, social platforms, entertainment properties, creators, live events and experiential partners
• Work closely with Strategy, Planning, Investment, Social, Commerce, Creative, Data and Analytics teams to ensure partnership programs connect to the broader media plan
• Stay current on changes in video, digital publishing, content, sponsorship, creator, commerce and experiential landscapes and assess the implications for Diageo’s business
• Support senior leadership with presentation materials, status updates, annual planning, marketplace points of view and client meetings