Associate Director, Customer Insights & Engagement – Cell Therapy Market Research

About the Role

Working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department—from optimizing a production line to the latest breakthroughs in cell therapy. This role supports the development and leads the execution of market research and insight-generation activities that inform strategic and tactical decision-making for the Global Cell Therapy business. You’ll contribute to the design and execution of market research initiatives, synthesize data across sources, and communicate clear, objective insights that guide brand strategies, execution, and customer engagement.

The Associate Director, Customer Insights is accountable for executing end-to-end market research, ensuring alignment with brand objectives and enterprise commercial strategies. This role collaborates closely with cross-functional partners—including Brand, Sales, Medical, and Access teams—to support data-informed decision-making and customer engagement. You will work under the guidance of the Director to ensure alignment with business unit and enterprise objectives, while promoting innovative techniques and advanced tools such as AI and machine learning.

This position is based in our Madison, NJ office, with flexibility to work from our Princeton site as well.

Responsibilities

• Partner with the Director to develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities in early and late-stage development.
• Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practices.
• Drive the adoption and application of advanced capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation, speed, and support strategic decision-making.
• Support continuous improvement in market research processes and approaches through innovation and capability building.
• Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to elevate the organization’s insights capabilities.
• Represent Customer Insights & Engagement in business unit-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies.
• Integrate advanced techniques (including AI) into business processes, fostering a culture of innovation and data-driven decision-making.
• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.
• Provide direction to junior team members or peers and guide vendors on project-based activities, though this role does not have direct people management responsibilities.
• Ensure adherence to all BMS operating policies and governance standards.

Qualifications

• Minimum 5 years of experience in pharmaceutical market research, along with analytics exposure, ideally with autoimmune, cell therapy, or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations.
• Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables.
• Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, Komodo, advanced analytics platforms) and comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrate a continuous commitment to the quality control process to ensure deliverables meet or exceed team standards.

Skills

• Strategic Collaborator: Trusted advisor to brand teams, bridging insights, strategy, and execution.
• Customer-First Mindset: Champions understanding and serving customers across all engagement touchpoints.
• Enterprise Mindset: Balances brand-specific needs with broader enterprise priorities and capabilities.
• Innovative Thinker: Anticipates future trends and applies new tools and technologies to strengthen engagement.

Pay

The starting compensation range for this full-time role is:

• Madison, NJ: $167,540 - $203,013
• Princeton, NJ: $167,540 - $203,013

Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life Benefits:
  • Paid Time Off:
    • US Exempt Employees: Flexible time off (unlimited, with manager approval) and 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico, or Rayzebio).
    • Phoenix, AZ, Puerto Rico, and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.
  • Based on eligibility, additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual Global Shutdown between Christmas and New Year’s Day.

All global full- and part-time employees who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.