Associate Director, Customer Insights & Engagement Analytics,- Immunology

About the Role

Working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department—from optimizing a production line to the latest breakthroughs in cell therapy. This role supports the development and leads the execution of analytics and insight-generation activities that inform strategic and tactical decision-making for the immunology business. The Associate Director, Customer Insights and Engagement analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution, and customer engagement.

This role is accountable for executing end-to-end analytics and insights, ensuring alignment with brand objectives and enterprise commercial strategies. As an Associate Director, you will collaborate closely with cross-functional partners—including Brand, Sales, Medical, and Access teams—to support data-informed decision-making and customer engagement. You will work under the guidance of the Director to ensure alignment with business unit and enterprise objectives.

Responsibilities

• Market Research & Analytics Leadership
  • Oversee synthesis of data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data) to extract meaningful business insights that inform marketing strategies.
  • Proactively focus on discovery of insights hidden in vast, disparate amounts of data to help make smarter and more informed decisions across the organization.
  • Support primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
  • Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Cross-Functional Partnership
  • Collaborate extensively with the AI Forecasting organization as well as the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
  • Partner with Brand Leads to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Innovation & Advanced Analytics
  • Identify opportunities and lead the development and deployment of innovative approaches and techniques in insight generation that reflect best practices.
  • Lead adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.
  • Drive continuous improvement in analytics processes through innovation and capability building.
• Strategic Leadership
  • Serve as a thought leader for market research and advanced analytics, proactively identifying emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s insights capabilities.
  • Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies.
  • Champion the integration of advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.
  • Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.
• Leadership & Governance
  • Ensure adherence to all BMS operating policies and governance standards.

Qualifications

• Minimum 5 years of experience using advanced analytics techniques in the pharmaceutical industry along with market research exposure.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Proven ability to work directly with pharmaceutical secondary data, analyzing and synthesizing large and complex data sources—APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, Specialty Pharmacy data, internal data—to identify insights furthering brand strategy.
• Developed analytic and information integration skills, with the ability to draw inferences from disparate pieces of data, identify key findings, and link to implications and recommendations.
• Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations to senior executives.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.

Leadership Attributes

• Strategic Collaborator: Trusted advisor to senior executives, bridging insights, strategy, and execution.
• Customer-First Mindset: Champions understanding and serving customers across all engagement touchpoints.
• Enterprise Leader: Balances BU-specific needs with broader enterprise priorities and capabilities.
• Innovative Thinker: Anticipates future trends and applies new tools and technologies to strengthen engagement.
• Empowering Collaborator: Collaborates and contributes to the development of organizational colleagues.

Pay

Princeton, NJ - US: $197,800 - $239,681 (full-time employee basis). Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support Programs: BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life Benefits:
  • Paid Time Off:
    • US Exempt Employees: Flexible time off (unlimited, with manager approval) and 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico, or Rayzebio employees).
    • Phoenix, AZ, Puerto Rico, and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.
  • Based on eligibility, additional time off may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual Global Shutdown between Christmas and New Year’s Day.

All global employees (full and part-time) who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.