Associate Director, Customer Insights & Engagement – Cell Therapy Analytics

Position Summary

The Associate Director, Customer Insights & Engagement supports the development and leads the execution of advanced analytics and insight-generation activities that inform strategic and tactical decision-making for the Global Cell Therapy business. This role analyzes and synthesizes data across secondary and primary sources, contributes to the design and execution of market research initiatives, and communicates clear, objective insights that guide brand strategies, execution and customer engagement.

Analytics and Market Research Leadership

• Partner with Director to develop and execute comprehensive analyses synthesizing data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, Brand Impact, internal data) to extract meaningful business insights that inform brand development, strategic positioning, and marketing strategies.
• Proactively focus on discovery of insights hidden in vast, disparate amounts of data to help us make smarter and more informed decisions across the organization.
• Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand strategy and performance.

Cross-Functional Partnership

• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.

Innovation & Advanced Analytics

• Partner with Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice.
• Drive the adoption and application of advanced analytics capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation and support strategic decision-making.
• Drive continuous improvement in analytics processes through innovation and capability building.

Strategic Leadership

• Adeptly adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s analytics and insights capabilities in collaboration with the CoE.
• Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies.
• Integrate advanced analytics (including AI and machine learning) into business processes, fostering a culture of innovation and data-driven decision-making.
• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation.

Leadership & Governance

• This role does not have direct people management responsibilities but may provide direction to junior team members or peers and guide vendors on project-based activities.
• Ensure adherence to all BMS operating policies and governance standards.