Associate Director, Channel Strategy Planning & Operations Cooking Aids & Mini Meals US

Primary Responsibilities And Deliverables

• Lead profitable growth for the U.S. CA&MM business, bringing an entrepreneurial, challenger mindset to ignite competitive performance and accelerate category momentum.
  • Output to: In-Year Performance market share assessment, S&OP pacing risk and opportunity
• Translate data into insight and insight into action by developing and executing robust commercial plans aligned to the Category Growth Strategy and key Category Value Drivers.
  • Output to: Multi-year planning (One Plan), Commercialization input (innovation & PPA)
• Lead delivery of the out-year plan (partnered with Cat Strat, Marketing) into the annual release of the TCT Materials and annual Foods Summit to launch the next year planning cycle with customers.
  • Output: TCT Materials, Foods Summit
• Own channel and customer financial delivery, including development of annual growth targets, trade investment budgets, and forecasts that ladder directly to the CA&MM P&L and deliver both top and bottom line KPIs.
  • Output: OP Annual Planning Process
• Lead deep dive commercial analytics to research and sculpt an approach to address business opportunities such as distribution gaps, in-market execution, competitive dynamics
  • Output: Partner with Net Revenue Management/RGM to deliver optimal pricing/PPA and to optimize promotional effectiveness, delivering stronger ROI and enhancements to in-market execution
• Serve as the voice of the customer, channel, and shopper within IBP (internal) and JBP (external) processes, while also representing category and brand priorities externally with top strategic customers and internally with Business Development and Category Development Sales teams.
  • Output: Partner closely with field sales and cross functional teams to ensure best in class Perfect Store activation, flawless execution of national cross category and cross customer tentpole programs, and successful innovation launch planning and execution.
• Processes: MBR input to S&OP, Handshake, Perfect Store Experiences & Qualifications

Qualifications

• Bachelor’s degree required, MBA preferred
• At least +10 years’ experience in Customer Development, Account Management, Trade Marketing, Category Strategy, and/or Brand Marketing Operations within Consumer Goods industry. Food experience preferred.
• Results-driven and ownership mindset to achieve set goals and KPIs, highly entrepreneurial
• Proven ability to demonstrate analytical thinking, data-driven decision making, and ability to influence through strategic story-telling
• Retail, eCommerce, and Omnichannel customer experience required, high level of CPG Food business industry and retailer acumen
• Excellent oral/written and presentation skills; ability to tailor communication style across a multitude of disciplines’ leadership levels, executive presence
• Energized by collaborating with cross-functional partners on new and creative ways to solve business problems; solution-focused mindset
• Holds others and organization accountable for delivery. High comfort level using IRI/Nielsen (POS data), Numerator (panel data)
• Excellent Team & Organization Leadership Skills
• Senior Stakeholder Management & Strategic influencing
• Talent Catalyst for direct reports
• Effective mobilizer of cross functional partnerships
• Excellent organizational and prioritization skills, comfortable adapting to dynamic environments applying mix of personal analysis and delegation
• Passion for High Performance to over-deliver against assigned targets while managing ambiguity- addressing market volatility with an agile mindset to find creative solutions to achieve results
• Ability to envision and plan multi-year, understanding long-term and broad-reaching impact of decisions made today. End-to-end process thinking