Associate Director, Strategy & Planning

About the role

This role within the Strategy & Planning team is to provoke action into tangible solutions that act as the connective tissue to drive success for our clients & Croud. This role will be responsible for growing our client’s business by creating strategies that connect insights to media activation to measurement, expanding the agency's playbook to deliver media plans that deliver measurable results.

Responsibilities

• Complex Problem Solving: Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
• Data-Driven Brand Building: Understand client’s business needs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based media planning.
• Deployment of Vision & Partnerships: Define a digital program's strategic vision, and carry that vision through real tactics across media channels
• Innovation: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• Collaboration: Facilitating effective brainstorming and ideation sessions to spur growth, turning ideas into actionable programs and/or products.
• New Business: Work with new business teams on Croud’s proposition and pitch storytelling and platform strategy for all cross-channel clients

Objectives & Required Knowledge

• Establishes & oversees team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
• Defines high level strategy and holistic management of the media plan development, implementation, and execution
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Support development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Data backed story telling, comfortable using data to tell stories and guide decision making, familiarity with MMM, MTA, Standard Campaign Reporting in addition to syndicated research tools
• Thorough familiarity with media research resources, capabilities and limitations (planning tools, competitive tools)
• Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses
• Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals
• Maintain an in-depth knowledge of the client business and competitive landscape
• Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
• Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams

Company Benefits

• 20 days vacation a year with 12 public holidays observed
• Early finish throughout the summer months
• Enhanced paid parental leave
• Healthy in-office meals and snacks
• 401(k) Savings Plan
• Sales commission with pitch opportunities
• Annual performance bonus
• Pre-tax commuter benefits
• Full paid medical Insurance for employee (including dental and vision)
• Dependent contribution to medical, dental and vision coverage
• Employer paid life insurance coverage
• Monthly wellness membership stipend
• Access to health guidance and wellness resources
• Free Citi bike membership
• Hybrid workspace support - home office setup is provided
• Agile working policy
• Regularly scheduled social events and quarterly team offsites

Compensation

The salary range for this position is $110,000 - $130,000 per year.